#Japan #Tokyo #Call Data Bank #Lograph #Accuracy Verification

Launch of Call Tracking Accuracy Verification Campaign

Lograph, the company behind the Call Data Bank service, is excited to announce the start of a campaign targeting businesses and sales agents currently utilizing other call tracking tools. This initiative centers on validating the accuracy of call measurements, specifically focusing on the allocation logic of phone numbers, which is pivotal to effective data utilization.

Understanding Measurement Accuracy

The essence of measuring call tracking accuracy hinges on a one-to-one linkage between website visitors and the tracking phone numbers. To maximize this accuracy, each visitor’s access should correspond directly to a single tracking phone number. In theory, if there are 1,000 website visits, the allocation of 1,000 unique phone numbers would enable a 100% accuracy rate in identifying which visit resulted in a call.

However, due to cost and management burdens, it’s impractical to assign a unique tracking number to every access.

To address this challenge, Call Data Bank employs a unique method in which tracking numbers are assigned in real-time as users interact with the site through clicks or taps, drawing from a pool of pre-determined numbers. This patented system (Patent No. 7343299) ensures that each access is automatically and accurately linked to a tracking number, facilitating high-precision call tracking.

Distinguishing Features from Competitors

The clarity of our logic and detection capabilities sets us apart from competitors. Other tools often use a method of estimating the necessary number of phone numbers based on average access data. This approach can lead to discrepancies between predicted and actual access, resulting in a risk of insufficient tracking numbers. For instance, a case where a competitor required only two numbers was found to need fifteen for accurate measurements using our system, highlighting a substantial potential drop in data accuracy to around 20%.

To mitigate such inaccuracies, Call Data Bank includes a feature that automatically detects and alerts users to any shortages in tracking numbers, ensuring an optimal measurement environment and maintaining high tracking precision.

Complimentary 'Measurement Accuracy Diagnosis' Campaign

In this context, we are launching a 2-month free campaign targeted at businesses and agents using other tools. We aim to provide a diagnostic service to evaluate the optimal number of tracking numbers for their websites, helping those who may have concerns about whether their tracking systems are functioning accurately, particularly those who prioritized cost over reliability.

This program is specially designed for companies currently employing specific competitor tools and is available to those who book a meeting by December 26, 2025.

Our Message

The foundation of sound marketing is data accuracy. Call tracking is not merely about visualizing call volumes but optimizing ad operations based on precise data. Inaccurate data hampers effective decision-making and undermines ad assessments.

We invite all interested businesses to take a step towards reassessing their measurement accuracy by participating in our free verification program with Call Data Bank.

About Lograph

Lograph, established in January 2018 and based in Shinjuku, Tokyo, is committed to driving innovation through data analysis. We continuously evolve to uncover new insights while offering the multifunctional Call Data Bank for real-time call measurement, the Omni Data Bank for first-party data management, and the L Data Bank, specifically designed for accurate tracking of friends added through official LINE accounts.

For more information, visit our corporate website, the Call Data Bank site, the Omni Data Bank site, and the L Data Bank site.