Scenthound Expands its Pet Wellness Services in Wisconsin with New Franchise Agreement

Scenthound Expands its Franchise in Wisconsin

Scenthound, the country's pioneering dog wellness franchise, is making strides in its growth by signing a significant multi-unit agreement to establish five new locations across Wisconsin. With over half of U.S. households owning dogs, the demand for essential pet services is surging, and Scenthound aims to meet this increasing need.

The first new Scenter is scheduled to open in Wauwatosa at 6650 W State Street, Suite C, by late October. This expansion is spearheaded by a dedicated local family duo, Kevin and Tracey Scharnek, alongside their daughter Riley. The Scharneks are not newcomers to the franchise scene, having previously operated multiple Orangetheory Fitness locations, with Kevin also spending a decade as an area developer in that brand. Their strong backgrounds make them well-equipped to lead Scenthound into the region.

Riley Scharnek expresses her excitement about being part of the family business, noting, "Growing up with my parents as franchisees, I always knew I wanted to immerse myself in entrepreneurship. Once we came across Scenthound, it was clear we needed to bring these essential services to our community. Dogs are truly like family, and I'm eager to educate pet owners on how to best care for their four-legged companions."

In addition to the Wauwatosa location, the Scharneks are keen on opening centers in suburban areas with high foot traffic, targeting towns like Brookfield, Menomonee Falls, Pewaukee, and Shorewood. Kevin adds to this, saying, "Having previously been franchisees of Orangetheory, we recognize the necessity of services like those that Scenthound provides. Just like Orangetheory has created its niche in human wellness, Scenthound offers similar preventative care services for dogs, promoting their happiness and longevity."

The positivity surrounding franchising in the Midwest is promising, as reflected in the 2025 IFA Economic Outlook Report, which predicts that the region's franchise output will exceed the national growth rate. As Scenthound continues to identify strong markets for expansion, areas like Ohio, Illinois, Indianapolis, and Oklahoma are emerging as key targets for new franchise opportunities.

Tim Vogel, Co-Founder and CEO of Scenthound, speaks highly of the Scharnek family's involvement, remarking, "When experienced franchise operators choose to invest in your brand, it speaks volumes. They recognize the potential for growth and know how to cultivate a successful business. We are excited about their addition to our network and have confidence that their passion for dog wellness will positively impact many pets in Wisconsin."

As the pet industry is projected to soar to a staggering $277 billion by 2030, Scenthound is positioned for immense growth. With its status as a category creator in a stable market, Scenthound is attracting both multi-unit operators and aspiring entrepreneurs eager to join its franchise system.

Founded in 2015, Scenthound stands as the first dog wellness franchise in the nation, providing routine hygiene services aimed at making dog care affordable and accessible. Central to the brand's mission is the focus on pet health through technology, utilizing its proprietary S.C.E.N.T. Check®, which assesses a dog's external well-being during monthly visits at any Scenter.

To learn more about Scenthound's services, visit www.scenthound.com or follow them on social media platforms. Interested entrepreneurs can explore franchise opportunities at www.franchise.scenthound.com.