#United States #Emeryville #Peet's Coffee #Protein Lattes #Vitality Menu

Kickstart Your New Year with Peet's Coffee's Vitality Menu

As the New Year unfolds, Peet's Coffee has rolled out a fresh array of drinks crafted to provide a boost in energy and wellness for the chilly winter months. The newly-unveiled Vitality Menu highlights an exciting selection of lattes that are not just tasty but also high in protein, alongside refreshing sparkling beverages that pack a punch of vitamins C and D.

This latest menu introduces three protein-infused lattes made with Bob's Red Mill Whey Protein Powder, boasting a minimum of 20 grams of protein in each medium-sized drink. Whether enjoyed hot or iced, these lattes promise a smooth and satisfying experience with each sip, sure to energize your day.

The Protein-Packed Latte Lineup

• - Vanilla Latte: This latte is the perfect blend of sweet vanilla flavor and rich protein, all whipped into a delightful drink that nurtures your palate.
• - Golden Latte: Combining smooth whey protein and a rich experience, this choice offers a satisfying texture that's both energizing and delicious.
• - Matcha Latte: For those who appreciate a traditional flavor, this latte pairs authentic matcha green tea with creamy steamed milk, enhanced with a wholesome source of protein.

Sparkling Sips for Vitamin Boost

Peet's Coffee has not overlooked those who prefer a little fizz in their beverage. The menu also features two sparkling options designed to support a robust immune system with their rich vitamin content:

• - Golden Immunity Sparkling Lemonade: A refreshing drink flavored with elderberry and cascara extract, brightened by vitamins C and D.
• - Sparkling Citrus Immunity Black Tea: This vibrant drink melds bold black tea with a citric zing, creating an energizing sip ideal for any time of day.

Kristina Roach, Senior Director of Brand Marketing at Peet’s Coffee, emphasizes the innovative blend of flavors and health benefits: "With Gen Z giving rise to trends like proffee, our Vitality Menu is a game-changing approach to fueling the New Year. We’ve harnessed the energizing power of coffee while incorporating the robust advantages of protein and essential vitamins, ensuring our customers enhance their wellbeing—all without compromising on taste."

Exciting Additions to the Menu

Not only does the Vitality Menu boast impressive drinks, but Peet's has also revitalized a couple of crowd favorites. The Everything Plant-Based Sandwich now features savory Impossible™ sausage and fluffy JUST Egg, topped with melty vegan cheddar, placed perfectly within a seasoned everything bagel thin. Additionally, the Ethiopian Super Natural blend, celebrated for over 20 years, is making a comeback with its vibrant notes of wild blueberries, white flower, and a sweet touch of candied citron.

For those who can't visit a Peet's Coffee location, the brand offers alternative options like Ultra Coffee Concentrate and various blends from their Bright Collection. Simply mix your favorite protein shake into these products to craft your own version of a protein coffee right at home.

As part of the launch, a special promotion invites customers to enjoy 50% off a second drink between January 10-12, 2025. This limited-time offer includes the Winter Limited-Time beverages from the Vitality Menu [terms apply].

About Peet's Coffee

Founded in 1966, Peet’s Coffee has been a pioneer in the artisan coffee movement in the U.S. Known for its rich flavors and quality roasts, Peet's continues to uphold Alfred Peet's legacy of exceptional coffee sourced responsibly. With over 465 locations across the U.S., China, and the Middle East, Peet's remains a beloved choice for coffee enthusiasts. To discover more about their offerings and stay connected, visit www.peets.com or follow them on social media @peetscoffee.

Enjoy a vibrant start to the new year with Peet's Coffee's Vitality Menu, where flavor meets nutrition for a truly refreshing experience.