ThinkNow and Emporia Research Unveil Innovative B2B Research for Latino Businesses
In a remarkable move to empower Latino entrepreneurs, ThinkNow, a prominent multicultural market research agency, has partnered with Emporia Research, known for its B2B data collection expertise. This collaboration has led to the advent of a self-service research solution specifically designed to connect with Latino business owners across the United States and Latin America.
ThinkNow is renowned for its dedication to understanding diverse consumer bases, while Emporia Research has carved its niche in delivering efficient tools for B2B market research. The new self-serve solution promises to bridge the gap between brands, agencies, and Latino-owned businesses, which are increasingly becoming a driving force in the economy.
Mario X. Carrasco, Co-Founder and Principal of ThinkNow, highlights the urgency of this partnership, stating that Latino businesses are expanding at a rate over double that of their non-Latino counterparts in the U.S. Despite this growth, there remains a significant lack of representation in B2B research. The combined resources of Emporia's technology platform and ThinkNow's cultural insights create a robust mechanism that enables organizations to truly listen to and meet the needs of this emerging market.
The backbone of this self-serve solution is Emporia's mrxCore platform, which houses more than 800 million professional and firmographic records. The platform also integrates sophisticated audience selection, AI-driven survey tools, and automated participant engagement features, presenting a holistic approach to research. When paired with ThinkNow's multicultural audience strategies, the solution is tailored to effectively engage and understand diverse business landscapes.
Jake Roeland, Emporia Research's Co-Founder, expresses enthusiasm about the partnership, emphasizing that it aligns with their mission to ensure Latino voices are heard in strategic business considerations. The collaboration is not just about data collection; it’s about fostering data equity, and ensuring that decision-making processes within corporations reflect the unique perspectives and needs of Latino entrepreneurs.
By making this B2B solution readily available, it opens up new avenues for brands and institutions seeking to deepen their understanding of Latino decision-makers. Organizations can now access the necessary tools to conduct targeted qualitative and quantitative research that can inform their strategies in a rapidly changing market environment.
ThinkNow and Emporia's groundbreaking initiative signifies a shift towards inclusivity in market research, where understanding the voice of Latino business leaders is not just a goal but a necessity in the modern business landscape. As Latino-owned businesses continue to grow, the insights derived from this research will help companies craft effective, tailored solutions that resonate with this vital segment of the economy.
In conclusion, the partnership between ThinkNow and Emporia Research stands as a vital step towards empowering Latino entrepreneurs. It addresses substantial market gaps while offering unparalleled resources for organizations aiming to build inclusive frameworks.
For more information about their innovative B2B research solution, visit ThinkNow.
About ThinkNow: ThinkNow is an award-winning, minority-owned insights agency dedicated to connecting organizations with hard-to-reach audiences. Its unique approach combines multicultural insights with actionable data to help brands thrive.
About Emporia Research: Embedding modern technological solutions into the B2B research space, Emporia Research empowers companies to collect and utilize data effectively, paving the way for impactful business decisions across all sectors.
ThinkNow is renowned for its dedication to understanding diverse consumer bases, while Emporia Research has carved its niche in delivering efficient tools for B2B market research. The new self-serve solution promises to bridge the gap between brands, agencies, and Latino-owned businesses, which are increasingly becoming a driving force in the economy.
Mario X. Carrasco, Co-Founder and Principal of ThinkNow, highlights the urgency of this partnership, stating that Latino businesses are expanding at a rate over double that of their non-Latino counterparts in the U.S. Despite this growth, there remains a significant lack of representation in B2B research. The combined resources of Emporia's technology platform and ThinkNow's cultural insights create a robust mechanism that enables organizations to truly listen to and meet the needs of this emerging market.
The backbone of this self-serve solution is Emporia's mrxCore platform, which houses more than 800 million professional and firmographic records. The platform also integrates sophisticated audience selection, AI-driven survey tools, and automated participant engagement features, presenting a holistic approach to research. When paired with ThinkNow's multicultural audience strategies, the solution is tailored to effectively engage and understand diverse business landscapes.
Jake Roeland, Emporia Research's Co-Founder, expresses enthusiasm about the partnership, emphasizing that it aligns with their mission to ensure Latino voices are heard in strategic business considerations. The collaboration is not just about data collection; it’s about fostering data equity, and ensuring that decision-making processes within corporations reflect the unique perspectives and needs of Latino entrepreneurs.
By making this B2B solution readily available, it opens up new avenues for brands and institutions seeking to deepen their understanding of Latino decision-makers. Organizations can now access the necessary tools to conduct targeted qualitative and quantitative research that can inform their strategies in a rapidly changing market environment.
ThinkNow and Emporia's groundbreaking initiative signifies a shift towards inclusivity in market research, where understanding the voice of Latino business leaders is not just a goal but a necessity in the modern business landscape. As Latino-owned businesses continue to grow, the insights derived from this research will help companies craft effective, tailored solutions that resonate with this vital segment of the economy.
In conclusion, the partnership between ThinkNow and Emporia Research stands as a vital step towards empowering Latino entrepreneurs. It addresses substantial market gaps while offering unparalleled resources for organizations aiming to build inclusive frameworks.
For more information about their innovative B2B research solution, visit ThinkNow.
About ThinkNow: ThinkNow is an award-winning, minority-owned insights agency dedicated to connecting organizations with hard-to-reach audiences. Its unique approach combines multicultural insights with actionable data to help brands thrive.
About Emporia Research: Embedding modern technological solutions into the B2B research space, Emporia Research empowers companies to collect and utilize data effectively, paving the way for impactful business decisions across all sectors.
Topics Business Technology）
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