Brightstar Lottery Extends Partnership with Oregon Lottery to Innovate Retail Technology

Brightstar Lottery Strengthens Ties with Oregon Lottery

In a significant move to enhance retail technology, Brightstar Lottery PLC (NYSE: BRSL) has secured a five-year extension of its partnership with the Oregon Lottery, aiming to upgrade its technology infrastructure by May 23, 2031. This collaboration, which has flourished for over four decades, reflects a mutual commitment to advancing lottery systems and services in Oregon.

Mike Wells, the Director of the Oregon Lottery, remarked on the long-standing relationship, emphasizing how the evolution of lottery technology has been interwoven with Brightstar’s innovations. "The partnership has only grown stronger as we adapt to the changing landscape of lottery technology. This extension signifies a move toward a more intelligent and responsive ecosystem designed to support our retailers and engage players effectively," he noted.

The extension will see Brightstar implement several upgrades, primarily focusing on its central system and retail equipment. A notable aspect of this agreement is the deployment of 2,200 units of Brightstar’s pioneering digital signage system known as SignaLink™. This innovative solution enables centralized content management and delivers real-time data such as jackpot updates and targeted messaging specific to individual retailers.

Scott Gunn, the Chief Operating Officer of Brightstar North America Lottery, expressed gratitude for the partnership, stating, "Our contract extension with the Oregon Lottery showcases our shared dedication to innovation and delivering sustainable value for the state’s residents." He further emphasized the importance of fulfilling their commitment to creating significant benefits for the Lottery, its retailers, and the players.

Apart from the SignaLink deployment, Brightstar plans to introduce 1,000 Retailer Pro S2 terminals. These state-of-the-art terminals are equipped with a high-performance processor that accelerates transaction processing. Their modular design permits multiple displays and supports an extensive range of peripherals, allowing for a more engaging experience for players.

Brightstar Lottery PLC positions itself as a global leader in lottery innovation, providing secure technology solutions while aiming to meet and exceed the expectations of its clients. The company operates in various jurisdictions, facilitating progressive solutions and helping communities benefit from lottery revenue. Their impressive portfolio of services has made them a reliable partner for over 90 lottery clients across six continents and offers support to many of the most significant lotteries and jurisdictions within the United States.

Moving forward, Brightstar’s continuous emphasis on enhancing lottery technology, along with their commitment to integrity and service, reinforces their status as a pivotal player in the industry. Well-equipped to adapt to future challenges, Brightstar Lottery PLC is indeed positioned to create significant advancements in the realm of lottery systems in collaboration with the Oregon Lottery.

This partnership is a crucial indicator of how technological adaptability can foster enriched interactions for players and robust systems that enable retailers to thrive, exemplifying the proactive approach that Brightstar promotes in the lottery sector.

For ongoing updates regarding Brightstar Lottery PLC, visit their official website or follow them on LinkedIn for the latest news and developments in lottery technology.