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OLIVE TREE PEOPLE's Groundbreaking Award Initiative

On April 2, 2025, OLIVE TREE PEOPLE Inc., the innovative subsidiary of OLIVEDA International, Inc. (OTC Pink: OLVI), announced a historic milestone in the beauty and wellness industry: the introduction of the International Hydroxytyrosol Award. This initiative, which will provide up to $100,000 each year, aims to foster global research into the benefits of hydroxytyrosol, a powerful antioxidant found in olive trees, and the study of olive tree longevity.

The Birth of Hydroxytyrosol Research

The concept of hydroxytyrosol has roots tracing back to February 2003, when OLIVEDA founder Thomas Lommel, while working on formulations combining hydroxytyrosol with Vitamin C, discovered a remarkable synergy. This combination led to the creation of the 1+1=<3 formula, an innovative approach that has become a cornerstone of OLIVEDA's product range. It marked the beginning of a journey exploring the significant health and cosmetic advantages of olives, particularly targeting the skincare sector.

As years progressed, OLIVEDA's commitment to research bore fruit with the emergence of advanced waterless skincare. The mark of this evolution was the debut of the world’s first hydroxytyrosol corrective skincare line in 2015, further solidifying the brand’s leadership in the domain of hydroxytyrosol-enhanced beauty products.

Acknowledgment and Academic Validation

The contributions to understanding hydroxytyrosol caught the attention of leading academic institutions. By November 4, 2020, the significance of hydroxytyrosol was globally recognized as International Hydroxytyrosol Day, consolidating increased awareness and interest in its unique properties. Recent studies highlight hydroxytyrosol's ORAC (Oxygen Radical Absorbance Capacity) score of a staggering 27,000, a figure monumental when compared to Vitamin C’s score of 2,100, indicating its superior efficacy as an antioxidant.

Pioneering Waterless Beauty

OLIVE TREE PEOPLE stands at the forefront of the waterless beauty movement, a burgeoning trend reshaping the skincare industry. This pioneering approach reflects a commitment to sustainable practices, aiming not only to improve skincare routines but also to minimize environmental impacts through the exclusion of water in their product formulations.

The announcement of the International Hydroxytyrosol Award symbolizes OLIVE TREE PEOPLE's dedication to supporting continued advancements in research surrounding this natural compound. It serves as an invitation for scientists and researchers worldwide to contribute their findings and understanding of hydroxytyrosol, further unleashing its potential in longevity and wellness.

The Vision Behind the Award

Thomas Lommel, the driving force behind OLIVEDA, emphasizes the importance of research and sustainable practices: “By promoting the International Hydroxytyrosol Award, we aim not only to foster a deeper understanding of hydroxytyrosol but also to celebrate the centuries-old olive trees capable of living up to 4,000 years.” This endeavor is consistent with his broader vision of combining beauty with ecological balance, forming an essential segment of OLIVEDA’s identity.

The Bigger Picture

Beyond product development, OLIVEDA is genuinely invested in environmental conservation, actively preserving over 30,000 century-old mountain olive trees through the Thomas Lommel Foundation. This initiative also contributes to global sustainability efforts by channeling water from their processes to communities in need, such as aiding the African regions with clean water access.

With OLIVEDA’s commitment to quality and integrity, combined with its scientific backing and innovative spirit, the International Hydroxytyrosol Award promises to spark significant collaborations that will propel the study of hydroxytyrosol into an exciting new chapter.

For more information about OLIVE TREE PEOPLE and their pioneering initiatives, visit www.olivetreepeople.com.