Celebrate 45 Years of Meiito's Custard Pudding with a Special Campaign

Celebrate 45 Years of Delight with Meiito's Custard Pudding

In a remarkable milestone, Cooperate Dairy Manufacturing Co., Ltd. (based in Chuo-ku, Tokyo), under the leadership of President Seiya Fukamatsu, is hosting a special event called the "Meiito Custard Pudding 45th Anniversary Pre-celebration Campaign" starting February 1, 2026. This campaign celebrates the 45th anniversary of their flagship product, Meiito's Custard Pudding, an iconic dessert that has captured the hearts of many since its debut in 1981.

Meiito's Custard Pudding is recognized as the first industrialized custard pudding in Japan. Created with care, the pudding boasts a rich flavor derived from high-quality eggs, fresh milk, and sugar. Throughout its 45 years on the market, this dessert has remained true to its roots, focusing on ingredient quality and meticulous cooking methods to create a classic custard pudding experience.

As part of the pre-celebration, the campaign invites fans and dessert lovers to participate in a thrilling lottery. To enter the contest, simply purchase qualifying Meiito products worth 500 yen (including tax) or more and submit your receipt on a postcard or via the campaign website. In connection with the momentous 45th anniversary, 450 lucky winners will be selected to receive exciting prizes! Among them are 100 winners who will receive cash prizes of 10,000 yen, and 350 participants who will win a QUO card worth 1,000 yen.

Campaign Details

- Eligibility Period: February 1, 2026 - April 15, 2026
- How to Participate: Purchase eligible products totaling 500 yen (including tax) and submit your receipt via postcard or online.

For more details, visit the campaign site: Meiito Campaign Site

Eligible Products:

- Meiito's Custard Pudding
- Meiito's Melting Smooth Pudding
- Meiito's Hokkaido Pumpkin Pudding

Prizes:

- A Course: 100 participants will receive a cash prize of 10,000 yen.
- B Course: 350 participants will receive a QUO card worth 1,000 yen.

Important Notes:

- For more details on how to apply and important information, please check the campaign website.
- Prize delivery is scheduled for late April.

About Cooperate Dairy Manufacturing Co., Ltd.

Cooperate Dairy Manufacturing was established in December 1953 in Nagano Prefecture, aiming to foster a new dairy farming business alongside producers. Since joining the Zen-Noh Group in June 2022, the company has maintained its commitment to the philosophy of "synergy between dairy farming and dairy production." They use milk sourced directly from diligent dairy farmers and focus on enhancing the quality and flavor of their products.

In Nagano Prefecture, their unique approach includes continued support from in-house veterinarians who ensure high-quality milk production and effective dairy management for local farmers. Through their well-loved Meiito brand and the cooperative brand, they strive to embody the concept of "adding deliciousness to the brilliance of nature“ and become a cherished company among both producers and consumers.