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Seven-Eleven's Recent Success with 'Wakadori Karaage'

In a remarkable display of consumer demand, Seven-Eleven Japan has announced that their latest fried chicken offerings, 'Wakadori Karaage' (available in both thigh and breast options), have surpassed an astounding 20 million units sold within just 20 days since their launch on April 22, 2025. This impressive milestone is indicative of the growing popularity of karaage and the shift towards convenience in meal options for consumers.

Crafting the Perfect Fried Chicken

Seven-Eleven takes great pride in their meticulously prepared fried products. The 'Wakadori Karaage' has been specifically designed to meet the tastes and needs of today's consumers, who often prefer delicious, easily accessible meals. The company’s commitment to quality begins with the chicken itself:

1. High-Quality Agriculture

To ensure maximum flavor and juiciness, only carefully raised chickens are utilized. Here are the key aspects that contribute to the quality of the meat:

• - Chickens are selected based on stringent feed management and raised under health-conscious conditions for about 45 days before processing.
• - The meat is maintained in a chilled state until it reaches the frying stage, preventing freezing that can diminish flavor and texture.

2. Cooking Techniques

Seven-Eleven also emphasizes its unique cooking methods, tailored to showcase the chicken's natural juiciness and texture:

• - The batter is expertly crafted to be as thin as possible, ensuring a perfect, crispy exterior without overwhelming the actual meat.
• - Utilizing a low-temperature cooking technique, the chicken is cooked slowly, which seals in the juices and provides a succulent experience that consumers crave.

Product Details

'Wakadori Karaage (Thigh)' - 5 Pieces

• - Price: 280 yen (including tax: 302.40 yen)
• - Launch Date: Available now nationwide

Notable Features:

1. Made Fresh: The karaage's unique cooking process gives consumers that freshly fried feeling, with a delicious burst of meat juiciness in every bite.
2. Classic Soy Sauce Flavor: The seasoning is kept intentionally simple with a focus on a soy sauce base, allowing the natural flavor of the chicken to shine through.

'Wakadori Karaage (Breast)' - 5 Pieces

• - Price: 280 yen (including tax: 302.40 yen)
• - Launch Date: Available now nationwide

Notable Features:

1. Tender and Juicy: Lower in fat and higher in protein compared to thigh meat, the breast option is marinated in salt koji to deliver a beautifully tender and juicy finish.
2. Ginger Flavor: The addition of ginger enhances the natural juiciness and adds a perfect touch that complements the breast meat.

It’s important to note that prices may vary by location, and limited availability can affect stock on shelves. Moreover, some stores may carry different products or variations. For more specifics and the latest updates, consumers are encouraged to visit Seven-Eleven’s official website.

With such an impressive launch and positive reception, it’s clear that Seven-Eleven’s 'Wakadori Karaage' is set to become a staple favorite among fried chicken lovers across Japan.