#USA #Denver #Kroger #TrewUp #trade spend

TrewUp Enhances Retail Analytics through Kroger Data Integration

TrewUp, a platform specifically designed to offer trade spend visibility for consumer packaged goods (CPG) teams, has recently unveiled an exciting new feature. The company has integrated retail data from Kroger, one of the largest supermarket chains in the United States, into its existing analytics system. This integration is a significant development for brands looking to improve their profitability by gaining deeper insights into their retail operations and trade performance.

The Importance of Kroger Data

For many CPG companies, Kroger is not just a significant retailer, but also one of the most complicated datasets to navigate. According to Kyle Barnholt, the CEO of TrewUp, managing information from Kroger is often a cumbersome task, which can sometimes detract from a brand’s focus on driving sales and profitability.

The inclusion of this data into TrewUp's analytics platform is expected to simplify this task dramatically. Brands will now have greater visibility into deduction trends, which are critical for understanding trade performance and the overall effectiveness of marketing strategies in real-time. This newfound clarity allows brands to make informed decisions promptly, reducing time spent wrestling with data.

Key Features of the New Integration

The Kroger data integration offers several key enhancements:

• - Trend Analysis: Brands can now identify and analyze deduction trends and their root causes associated with Kroger. This feature will enable teams to address issues proactively rather than reactively.
• - Performance Tracking: The platform allows for the tracking of trade spend performance and return on investment (ROI) by Kroger’s retail divisions, ensuring that marketing dollars are effectively utilized.
• - Automated Reconciliation: Automated categorization of deductions means that reconciling Kroger deductions will be faster and more efficient. This feature will significantly cut down the manual workload traditionally required for this process.
• - Unified View of Trade Spend: By combining data from Kroger and its distributors, users will have a holistic view of their trade spending across various channels, further enhancing their strategic capabilities.

Driving Control and Profitability

The enhancements brought upon by the Kroger integration are not merely about data visibility. They represent a broader mission for TrewUp — to empower CPG brands to take control of their trade dollars effectively. Faster decision-making and a more robust analysis framework will enable brands to improve their revenue streams and operational profitability.

Barnholt emphasizes that TrewUp's goal is to simplify trade spend visibility across the board. With the addition of the Kroger data, the platform aims to provide clarity and confidence to CPG teams, helping them act swiftly to eliminate waste and scale their strategies smarter.

About TrewUp

TrewUp is recognized for transforming how trade spend performance is evaluated, offering real-time insights by retailer. The platform is crucial for CPG brands as it turns otherwise complex data, such as deductions and distributor shipments, into actionable intelligence that supports Finance and Sales teams in making informed and profitable decisions. TrewUp's emphasis on profitability starts with visibility, allowing brands to adjust their strategies dynamically and strategically.

To learn more about how TrewUp can help your business harness the power of retail analytics, visit www.trewup.com.