#USA #promotional products #Trevose #Labubu charms #custom stickers

The Rise of Personalized Accessories: 2025's Must-Have Items

December 24, 2025, marked a significant milestone in the world of promotional products as personalized accessories, including custom stickers, pins, and Labubu-style charms, were named Counselor's Product of the Year. This designation comes from the Advertising Specialty Institute (ASI), which serves a vast network of suppliers and distributors in the $26.6 billion promotional products industry. The recognition reflects a major shift towards hyper-personalized expression and culturally relevant design in branding.

Once relegated to the background as mere add-ons, these small, customizable accessories have taken center stage in promotional strategies. Brands are increasingly recognizing the power of personalized items to engage their audiences in memorable and meaningful ways. On college campuses, trade shows, and in various workplaces, branded products, such as water bottles and backpacks, are being accessorized with personalized items that resonate with individual identities and cultural aesthetics.

One of the primary drivers behind this trend is the rise of Labubu-style charms and other collectible accessories inspired by pop culture. The appeal of these items lies in their ability to blend cuteness, nostalgia, and a sense of individuality. Brands are now using these collectibles to foster interactive experiences for customers, introducing on-site customization stations, and offering giveaway items that encourage sharing and long-term brand recall. As the market becomes more saturated, marketers are seeking creative ways to stand out, and personalized promotional accessories are proving to be key in achieving this goal.

Such items are often referred to as 'swag', signifying the branded merchandise companies distribute to increase visibility, foster loyalty, and ensure a lasting impression on their audiences. According to C.J. Mittica, the editor-in-chief of ASI, "Accessories are fun, photogenic, expressive and incredibly effective at helping brands build emotional connections." When individuals affix a sticker to their laptop or adorn a charm on their backpack, they communicate their identity and values to the world. This level of self-expression has become a powerful element of branding.

As 2025 unfolds, brands and distributors are increasingly tapping into this movement, weaving personalized accessories into the very fabric of their engagement strategies. These accessories not only enhance the customer experience but also serve as key components driving the impact of promotional efforts. Whether it’s during a trade show or at a campus event, personalized accessories are becoming essential tools for brands aiming to weave emotional narratives into their promotional campaigns.

In conclusion, as the promotional products landscape evolves, it’s clear that personalized accessories—ranging from cheerful stickers to collectible charms—are not just a fleeting trend; they represent a fundamental shift in how brands connect with their customers. As these accessories gain popularity, they remind businesses of the importance of understanding their audience on a personal level and creating opportunities for meaningful engagement.