#Madison #2025 Trends #Consumer Spending #America #Fetch

Fetch's Insights on 2025 Spending Trends

Fetch, America’s Rewards App, has published its first comprehensive Fetch Finds Report, showcasing the unexpected dynamics of how Americans spent their money throughout 2025. With detailed analysis based on over $179 billion in transactions and 12 million daily submitted receipts, this report captures a fascinating balance of hustle and leisure in consumer behavior.

The Year of Balanced Spending

According to Jacob Grocholski, Vice President of Analytics at Fetch, the report illustrates a year marked by both a disciplined approach and indulgent choices. Consumers worked hard, but they also took time to treat themselves, leading to a unique shopping narrative. Amidst varying economic conditions, Americans demonstrated resilience and adaptability in spending habits, making choices that reflected their realities.

Six Surprising Findings from the Report

1. Return of Meat to the Menu
With rising grocery expenses, a notable trend emerged as Americans shifted back to meat-based diets. The sales of fresh beef and pork saw significant increases of 13% and 12%, respectively, while refrigerated plant-based products experienced a decline of 11%. This suggests a fading enthusiasm towards the meatless movement which gained traction in previous years.

2. Dine Out Culture: Sushi Takes the Lead
Despite the tightening of budgets elsewhere, restaurant dining witnessed robust growth, particularly in sushi consumption. Trips to sushi restaurants surged by an impressive 45.6%, overshadowing increases in Mexican and pizza categories (13.9% and 6.7%, respectively).

3. Energy Chews on the Rise
In a year described as a marathon in the consumer landscape, the market for energy supplements grew by 27.4%. This spike may indicate not only a surge in athletic endeavors but also an increased need for quick energy boosts amid busy lifestyles.

4. Decluttering as a Trend
Self-care took on a different meaning with consumers focusing on home organization. Sales of household storage bags shot up by 55.8%, while charging valets and cleaning gloves also saw substantial increases of 37% and 13.4%, respectively, revealing a clear inclination towards tidiness as a form of wellness.

5. Protein Gains Popularity Beyond Fitness
Protein consumption, once primarily linked to fitness enthusiasts, expanded into everyday diets. Sales boosted significantly for protein-labeled breakfast cereals (69.8%), granola (45.9%), and dry pasta (35.4%). Consumers now expect their staple foods to be nutritious and versatile.

6. Comfort Takes Center Stage
As the world adjusted to new norms, comfort products took precedence in spending habits. Loungewear sales skyrocketed by 218%, and weighted blankets and candles showed increases of 45% and 20%, respectively. This trend illustrates a growing preference for cozy and comforting home environments.

Conclusion

The Fetch Finds Report provides an enlightening snapshot of American consumer behavior in 2025. It demonstrates how everyday purchasing patterns are influenced by broader social and economic trends. By analyzing the evolving landscape of consumer preferences, Fetch emphasizes its capability to reveal actionable insights that help brands retain their customers in a fluctuating economy. To explore the complete findings, check out the full Fetch Finds "6 Wild Truths About America's Spending in 2025" report available online.