#Japan #Osaka #Digital Marketing #SSO #Synergy!

Synergy! Launches Innovative SSO Functionality in 2025

In a significant move to boost security and streamline user experience, Synergy Marketing Corporation, headquartered in Osaka, Japan, will roll out its new Single Sign-On (SSO) feature for its advanced marketing SaaS, Synergy!, starting September 2025. This latest development aims to address the growing challenges of ID management as businesses increasingly adopt multiple SaaS solutions for operational efficiency.

The Need for SSO: Overcoming ID Management Challenges

As more companies integrate various SaaS platforms, both employees and administrators face mounting challenges related to the management of numerous usernames and passwords. For employees, this has led to an increase in login-related stress, forgotten credentials, and subsequent work delays. Administrators, on the other hand, face burdensome workloads associated with account management, especially during personnel transitions.

These challenges not only diminish employee productivity but also raise critical concerns regarding corporate security governance, making solutions like SSO essential in today's digital workspace.

Enhancing Value through SSO Functionality

The newly introduced SSO feature from Synergy! directly addresses these issues by enhancing user convenience while simultaneously fortifying security measures.

SSO, which allows users to log into multiple connected systems or services with a single set of credentials, adheres to the SAML 2.0 standard, ensuring seamless integration between Synergy! and the ID provider (IdP) currently utilized by clients.

Key Features of Synergy!’s SSO Functionality

1. Freed from ID/Password Management:
With SSO, employees can access Synergy! by logging into their IdP once, eliminating the need to remember or manage separate passwords. This not only reduces the number of inquiries regarding forgotten passwords but also allows employees to focus on their core responsibilities.

2. Significant Reduction in Administrative Workload:
Account management tasks such as issuing, modifying, or revoking access rights are consolidated within the IdP. This greatly alleviates the burden on information systems departments as user data updates automatically carry over to Synergy!.

3. Strengthened Security Oversight:
Centralizing access rights management within the IdP minimizes the risk of human error—such as failure to delete accounts for departed employees—substantially mitigating security threats. Additionally, companies can apply higher security measures, including multi-factor authentication, to Synergy! logins.

This feature particularly benefits businesses that face:

• - The challenges of managing multiple SaaS offerings along with an established or prospective IdP.
• - A high turnover rate in user accounts associated with Synergy!.
• - A heightened focus on security and the need for a unified and streamlined approach to account management.

Compatible IdPs for Synergy!

Given that the SSO feature complies with the SAML 2.0 protocol, it can seamlessly connect with a variety of major IdPs, including:

• - Microsoft Entra ID (formerly Azure Active Directory)
• - Google Workspace
• - Okta
• - CloudGate UNO
• - GMO Trust Login, among others.

For more details, visit Synergy! New SSO Feature.

Looking Ahead: Continued Commitment to Clients' Growth

As we advance, Synergy! remains dedicated to developing services that marry convenience with security, ensuring that client businesses are well-equipped for future growth.

About Marketing SaaS Synergy!

Launched in 2005 and adopted by approximately 5,200 companies, Synergy! is Japan's premier cloud-based CRM and marketing SaaS solution. The platform provides comprehensive functionality essential for marketers, including robust web form capabilities and diverse email distribution settings. Built on Amazon Web Services (AWS), Synergy! is positioned to offer superior security and scalability while maintaining a supportive human touch for client challenges.

As we approach the 20th anniversary of Synergy! in 2025, we remain committed to evolving beyond CRM functionalities, continuously striving to meet various marketing challenges faced by clients across industries, from e-commerce to healthcare.

Company Overview

Synergy Marketing Corporation aims for a world where people and enterprises are mutually attracted. Through our offerings in cloud systems, consulting, operational support, and personnel training services, we advocate for ongoing organizational growth and the successful implementation of marketing solutions.

Contact Information:
Synergy Marketing Corporation
Website: Synergy Marketing