#Saudi Arabia #Riyadh #International MICE #Vision 2030

2025 International MICE Summit (IMS25)

The International MICE Summit (IMS25) is poised to take center stage in Riyadh from November 26 to 27, 2025, where it will welcome over 2,000 leaders from various sectors, including industry and government. This high-profile event aims to advance the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, capitalizing on Saudi Arabia's ambitious Vision 2030 plan to diversify its economy and enhance human capabilities.

Newly emerging as one of the fastest-growing global destinations for business events, Saudi Arabia is experiencing a remarkable transformation. The IMS25 follows the success of its predecessor in 2024, which saw participation from more than 1,700 attendees across 25 countries. As the Kingdom prepares to host both Expo 2030 and the 2034 FIFA World Cup, the MICE sector is expected to be a vital component in driving cross-sector innovation and sustainable economic growth.

His Excellency Fahd Al-Rasheed, the Chairman of the Saudi Conventions and Exhibitions General Authority (SCEGA), expressed that "Vision 2030 is ushering in unprecedented opportunities for the events industry. It facilitates new experiences and lays the groundwork for Saudi Arabia to welcome the world in ways that fuel collaborative efforts within the MICE sector."

This year's theme, Public - Private Collaboration Fueling MICE Growth, emphasizes strengthening partnerships to foster innovation and connectivity in the business events sector. The sector has already experienced substantial growth, boasting an increase of 44% over the past five years, illustrating its essential role in supporting Saudi Arabia's broader economic diversification efforts.

Unlike any time before, Saudi Arabia is witnessing a surge of investment directed towards transforming its MICE landscape. Recent data shows that approximately 17,000 events occur each year, underscoring the Kingdom's commitment to becoming a major player in the global MICE arena. In 2024 alone, it welcomed a groundbreaking 115.9 million tourists, indicating a year-on-year increase of 19% in visitor spending from international travelers.

The two-day program of IMS25 will feature an impressive lineup of ministers and private sector CEOs delivering enlightening discussions and commercial announcements. Sessions will be tailored to focus on innovation clusters, a platform for future MICE leaders, and a celebratory gala dinner, ensuring numerous networking opportunities for attendees.

As the countdown to IMS25 begins, registration is officially open at www.internationalmicesummit.com. The summit not only serves as a conference but as a confluence of minds dedicated to shaping the future of the MICE sector and realizing the potential within Saudi Arabia.

About the International MICE Summit

Gathering industry leaders and professionals from the global MICE sector, the International MICE Summit presents a unique platform for collaboration and knowledge exchange. Hosted by SCEGA, IMS25 aims to connect attendees with new destinations, decision-makers, and innovations that will influence the trajectory of the industry over the next decade. The 2024 edition of the summit marked a significant milestone, solidifying its reputation as an essential event for those involved in the MICE domain.

About the Saudi Conventions and Exhibitions General Authority (SCEGA)

Established by royal decree in 2018, SCEGA oversees the development and regulation of Saudi Arabia's conventions and exhibitions sector. The authority is tasked with setting strategic policies, issuing licenses, and promoting the Kingdom as a leading destination for MICE activities, all while ensuring alignment with global standards. Through its endeavors, SCEGA strives to bolster the level of investment and growth in this critical sector, ultimately showcasing Saudi Arabia's unique cultural and economic identity on the global stage.