Experience the Magic: WICKED Collection at Laforet Harajuku from March 20 to April 12

Celebrate the Magic of WICKED at Laforet Harajuku

This spring, from March 20 to April 12, 2021, Laforet Harajuku will be hosting an exciting event titled "WICKED COLLECTION in LAFORET" to commemorate the release of the film Wicked: Eternally Yours, which hit theaters on March 6. This special program will immerse visitors in the enchanting world of the beloved musical, featuring a variety of collaborative items, food offerings, photo opportunities, novelties, and even a popup shop.

The collaboration involves 11 different stores within Laforet Harajuku, each contributing creatively designed fashion items to celebrate the film's themes. Shoppers can expect to find a range of exciting products, including stylish T-shirts, eye-catching bags, and whimsical dresses inspired by the magical land of Oz. Alongside these exclusive fashion items, visitors will also have the chance to indulge in limited-edition themed food items.

As an added bonus, customers purchasing items from the collection will receive a unique compact mirror featuring artwork by artist NAIJEL GRAPH, designed specifically for this event. Supplies of these mirrors are limited, so fans are encouraged to visit early to avoid disappointment.

Moreover, a popup shop will be operating within the premises, alongside special displays of props designed to bring the world of Wicked to life. An entrance photo spot will also be available, designed to replicate the iconic scene where Glinda and Elphaba share a moment on a large swing made of broomsticks, providing fans with a perfect photo opportunity.

New Stores and Events

In addition to the WICKED festivities, Laforet will introduce several new shops and events this spring. Among these will be the flagship store +phenix, known for its high-performance urban wear that carries on over 70 years of skiing heritage. The store incorporates the latest in outdoor technology, featuring garments using the WINDSTOPPER® technology by GORE-TEX LABS.

Additionally, the CHiiKAWA Bakery Popup Shop will open on March 14, offering exclusive merchandise featuring characters from the cute universe of ChiiKawa, including cookies, coasters, and other delightful items. For those making purchases over 2200 yen, a special shopping tag will be included as a gift.

On March 20, Chalmiere will launch on the fifth floor, debuting a collection that empowers young girls by offering wardrobe pieces designed to boost confidence and individuality.

The WICKED POPUP SHOP

From March 20 to March 31, the WICKED POPUP SHOP on the second floor will present exclusive collaboration items alongside stunning replica costumes worn by Glinda and Elphaba. Limited-edition screen-printed posters will also be available for fans to collect.

About the Movie

Wicked: Eternally Yours presents the compelling and emotional final chapter of the Broadway musical's story, allowing fans to see Glinda (nominated for an Academy Award: Ariana Grande) and Elphaba (nominated for an Academy Award: Cynthia Erivo) navigate their difficult pasts and ultimately come together once more, all triggered by the arrival of a girl from Kansas.

This unique experience at Laforet Harajuku promises to be full of joy, creativity, and magical moments that will leave attendees mesmerized by the collaboration of entertainment, fashion, and beloved characters.

For more information about the WICKED Collection and event details, visit the special website: http://www.laforet.ne.jp/special/wicked/