#United States #Northbrook #Endurance Warranty #Lead Generation #Marketing Award

Endurance Warranty Services Secures 'Campaign of the Year' Recognition

Endurance Warranty Services has made headlines by clinching the coveted title of Campaign of the Year at the 2025 Chief Marketer Awards. This recognition celebrates their successful collaboration with Lockard & Wechsler Direct, an Attention Arc company, in executing a standout lead generation campaign.

The Campaigns of the Year initiative by Chief Marketer highlights the most remarkable marketing efforts worldwide across various sectors such as advertising, branding, public relations, and experiential engagements. The award aims to identify campaigns that not only embody innovative ideas but also showcase effective strategies that advance the marketing landscape. Endurance's success has earned them a prominent position among the top 50 innovative campaigns of the year.

Colleen Sugarman, Chief Marketing Officer of Endurance, expressed her pride in the achievement stating, “This recognition from Chief Marketer reflects the high bar we hold ourselves to across every part of the company. Whether someone’s filing a claim or reaching out with a question, our goal has always been simple – to ensure every driver feels protected, informed, and reassured every mile of the way.”

The award-winning campaign, titled "Driven to Win: Scaling Endurance Warranty's Market Share with Data, Strategy & Star Power," made waves by skillfully combining striking creativity with a well-structured media strategy. Central to the campaign were two iconic brand ambassadors, Danica Patrick and Ludacris, who helped connect with a nation of drivers. The campaign utilized a multipronged approach, extending its reach through digital platforms, social media, linear television, and streaming services, ensuring that Endurance's message resonated wherever drivers are engaging.

By merging star power with themes of financial serenity, the campaign effectively differentiated itself from competitors, contributing to impressive lead generation and substantial growth. This year's recognition builds on the momentum from 2024, where Endurance and Lockard & Wechsler's partnership was acknowledged with an Honorable Mention in the same category.

Kaylee Hultgren, Content Director at Chief Marketer, commented on the industry's climate, stating, “Marketing teams today are navigating tighter budgets, higher expectations, and constant change—which makes this year’s achievements even more remarkable. These campaigns are not just creative—they're strategic, efficient and wildly effective. They represent the kind of work that moves brands, businesses, and the entire industry forward.”

About Endurance Warranty Services

Founded in 2006, Endurance Warranty Services is a prominent player in providing vehicle service contracts within the United States. The company offers diverse protection plans aimed at helping drivers manage unforeseen repair expenses. As a direct provider for most of its plans, Endurance is dedicated to delivering award-winning customer service, in-house claims processing, and a seamless experience from initiation to conclusion. Their commitment focuses on transparency, affordability, and trust, empowering vehicle owners to drive with the assurance of support when needed most.

Endurance's status as a RepairPal Elite Partner further enhances its initiatives, facilitating improvements in the repair experience and broadening access to certified and high-quality repair facilities. This partnership allows customers access to numerous certified shops, while fostering collaboration aimed at building trust and transparency in automotive repairs.

For more insights, visit Endurance Warranty Services.