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LUMICIA.TOKYO: Revolutionizing Eyebrow Beauty Across Japan

Eyebrows are considered a crucial part of facial aesthetics, influencing a person’s overall impression by up to 80%. Responding to the surging interest in beauty, LUMICIA.TOKYO is spearheading an ambitious plan to revolutionize eyebrow beauty with the launch of a nationwide franchise network. Beginning September 2025, the company aims to open 100 outlets across Japan by 2027, transforming the eyebrow grooming culture into a mainstream everyday experience.

About LUMICIA.TOKYO

LUMICIA.TOKYO is rapidly gaining recognition as a go-to eyebrow salon, frequented by models and influencers alike. It stands out by blending high-quality services, time efficiency, and a comfortable, semi-private setting. The mission is to not just shape eyebrows but to help clients achieve their best brows while maintaining that look daily. Established in February 2022 with its flagship store in Fukuoka, the company has successfully expanded to ten directly operated stores in a mere three years, boasting an impressive record with no loss-making locations.

Achievements and Awards

In 2023, LUMICIA.TOKYO earned recognition in the Rejob Awards 2023, securing an award for employee satisfaction, placing it in the top 10 among over 600,000 beauty salons across Japan. This achievement underscores their commitment to creating a 'STAFF FIRST' environment, where employees can shine and feel valued.

The Need for Franchise Expansion

Despite its significant successes, the trade has not been immune to challenges common in the beauty industry, such as high turnover rates and workplace satisfaction deficiencies. LUMICIA.TOKYO believes in the power of eyebrow beauty to improve lives, a philosophy that has propelled their desire for broader reach through a franchise model. Collaborating with empathetic franchise partners will not only facilitate growth but also maintain the brand’s essence—ensuring customers experience the unique joy associated with LUMICIA’s offerings.

CEO Naoki Akashi's Vision

Naoki Akashi, the CEO, articulates a vision that aims for mutual growth among the brand, staff, customers, and franchise owners. “We are not merely expanding stores; we are engaging in a transformative journey towards a shared success, enriching lives through our eyebrow artistry.”

Franchise Model and Support

The LUMICIA.TOKYO franchise model is built on years of hands-on expertise from its corporate locations. It includes:
Robust Customer Acquisition: Utilizing platforms like Hot Pepper Beauty and effective marketing strategies.
Streamlined Recruitment Support: Leveraging established hiring practices to minimize costs while maximizing talent acquisition.
Training and Development: A unique training curriculum designed for instant effectiveness, even for those new to the field—70% of staff come from various backgrounds and thrive.
Market Analysis and Location Strategy: Biased data analysis for selecting optimal store locations while offering comprehensive support throughout the process.

With this structured approach, every new franchise store has turned profitable, often recovering investments within a year, affirming the business model's stability and effectiveness.

Future Directions

LUMICIA.TOKYO plans to enhance not only its store count but also the overall ecosystem supporting its stakeholders. The aim is to deliver compelling experiences through eyebrows that illuminate lives, allow franchise owners to partake in a proven business model, and empower staff members with meaningful work.

The next three years are perceived as a critical growth phase during which LUMICIA plans to ramp up its presence in local cities, diversify into men’s grooming and unisex salons, and fortify training initiatives for franchisee success.

Partnering for Success

To aspiring franchisees, LUMICIA.TOKYO emphasizes a commitment to uniqueness, promising to nurture distinctively exceptional salons nationwide. They welcome prospective partners who share this vision.

For detailed inquiries regarding joining the franchise network, interested parties can contact the company directly. This is a delightful opportunity to be part of an innovative brand shaping the future of eyebrow beauty in Japan.

more info

For more details about LUMICIA.TOKYO, visit their official website, follow them on their social media platforms, or reach out for franchise partnership opportunities.