Huda Beauty x Cardi B: The Ultra Snatched Collection
Introduction
In an exciting collaboration that promises to shake up the beauty landscape, Huda Beauty has joined forces with global sensation Cardi B to launch the
Ultra Snatched collection, an innovative extension of the beloved Easy Bake franchise. This new offering not only aims to elevate beauty routines but also celebrates the bold and transformative styles that both Huda Kattan and Cardi B embody.
The wait is over! The Ultra Snatched collection debuted on August 31, 2026, and is designed to elevate your makeup game with its eye-catching pinks and lilacs, perfect for those wanting to achieve that brightening, lifting effect.
The Launch Campaign
The launch is accompanied by the
Snatched Baddies campaign, integrating the creative energies of both Huda and Cardi. Known for their unapologetic approach to glam, the two icons have crafted a playful, high-energy narrative that showcases the vibrant personalities behind the collection. The campaign enhances the notion that beauty should be fun, expressive, and daring, making room for individual creativity and bold choices.
In a cinematic twist, the campaign incorporates a playful life swap between Huda and Cardi, highlighting their distinct but complementary worlds. With personality, humor, and glamour, the campaign offers an exciting glimpse into the power of the new Ultra Snatched routine and how it can transform your look.
Collection Details
The
Ultra Snatched collection launches two main categories:
Easy Bake Loose Setting Powder Duos and
Easy Bake Pressed Powders, both featuring the new formulation enhancements and stunning new shades. They are designed to elevate brightness, add a lift to the complexion, and set the stage for that flawless airbrushed finish.
Easy Bake Loose Setting Powder Duos | $43
The famed Easy Bake formula has received a reimagining for an Ultra Snatched experience. Each duo comprises two ultra-fine, complementary powders that can be used separately or blended together for a customizable brightening effect:
- - Cherry Lilac: Ideal for fair to light skin tones, featuring Cherry Blossom Cake (a sheer soft pink) and NEW Lilac Muffin (a soft, cool-toned lilac) for a soft blend.
- - Pink Ube: Perfect for medium to tan skin, including Pink Velvet Cookie (a deep rosy pink) and Ube Birthday Cake (a vibrant lilac).
- - Both duos promise a stunning airbrushed effect with up to 18 hours of wear, ensuring you remain luminous throughout the day.
Easy Bake Pressed Powders | $40
For those on the go, the Easy Bake Pressed Powders deliver a compact solution. Designed to be portable and easy to apply, these powders ensure a smooth finish without looking cakey:
- - Ube Birthday Cake: A medium shade with cool lilac undertones.
- - Pink Velvet Cookie: Tan shade with warm pink undertones, enhancing your radiance instantly and providing up to 12 hours of shine control.
How to Use the Collection
The
Snatch Map technique introduced by Huda Beauty provides the optimal application method, allowing users to strategically enhance their complexion. The Easy Bake Loose Setting Powder Duo can be layered for additional brightness, while the Easy Bake Pressed Powder helps lock in that refined, lifted look.
Conclusion
The
Ultra Snatched collection is a testament to Huda Beauty’s commitment to innovation, fun, and the celebration of individuality in beauty. With the close collaboration with Cardi B, this launch brings a vibrant and fearless spirit to the table that is sure to captivate makeup lovers everywhere. The collection is set to redefine beauty by embracing bold glamour, and we're ready to turn heads with these transformative products. Get ready to unleash your inner glam with Huda and Cardi’s newest creations!