#Japan #Marketing Strategies #Shinagawa #Amana #Advertising Psychology

Upcoming Webinar on Advertising Psychology

On July 17, 2025, Amana Co., Ltd., headquartered in Shinagawa, Tokyo, will host an informative webinar titled "Unlocking Advertising Psychology: Connecting Design and Consumer Behavior". This session aims to delve into the intricacies of how understanding psychology can influence consumer choices and actions.

Why Attend?

Today’s marketers grapple with the ever-evolving landscape of consumer behavior. To truly engage a target audience, one must decipher the psychological triggers that motivate individuals. In this 50-minute session, participants will learn practical approaches to harnessing insights from advertising psychology within their marketing initiatives. With a focus on real-world applications and case studies, attendees will gain valuable practical knowledge that can be immediately applied to their own strategies.

What to Expect

The webinar will feature insights from three esteemed professionals:

• - Hiromi Aoki, Creative Director at Amana
• - Yuya Yamamoto, Art Director at Amana
• - Hiroshi Narita, Communication Planner at Amana

Each speaker will provide a unique perspective on how creative strategies can evoke emotions, capture attention, and influence attitude changes. This engaging session will emphasize practical tactics rather than theoretical concepts, ensuring that marketers leave with actionable knowledge.

Target Audience

This webinar is ideal for:

• - Corporate communication and public relations professionals
• - Marketing executives seeking innovative ways to enhance their brand’s reach and effectiveness

Event Details

• - Date: July 17, 2025
• - Time: 12:00 PM - 12:50 PM
• - Capacity: 100 participants
• - Fee: Free of charge
• - Registration Link: Student Registration
• - Contact: +81 3-3740-4011 or [email protected]

About Amana

Established in 1979, Amana began as a photography production company and has since evolved into one of Japan's largest visual production firms. The company specializes in various visual content, including still photography, videos (TVCM, web videos), and CGI (retouching, 3DCG, apparel CGI). Amana leverages its extensive experience from over 10,000 annual projects to help clients reshape their communications and effectively engage consumers.

Amana is committed to helping clients boost their value through strategic projects including digital transformation and customized communication strategies, showcasing innovative solutions developed in-house.

Company Overview

• - CEO: Go Sada-aki Kaneko
• - Location: 2-2-43 Higashi-Shinagawa, Shinagawa, Tokyo
• - Year Established: April 1979
• - Capital: ¥100 million
• - Employees: (Consolidated) 430 (as of January 1, 2025)
• - Core Services: Visual communication, strategic planning, brand design, content marketing, video/graphic production, web development, and promotional strategy formulation.
• - Website: Amana