Sunbrella and CW Stockwell Unveil New Fabric Designs at Legends of Design LA
The much-anticipated expansion of the JOY Collection is here, and it's making waves in the world of textile design. At Legends of Design LA, Sunbrella, renowned for its performance fabrics, and CW Stockwell, a stalwart in American textile history, have debuted a host of vibrant new patterns that draw upon CW Stockwell's rich 120-year heritage. This collaboration is about more than just beautiful fabrics; it's a fusion of innovative design with timeless classics.
The new offerings within the JOY Collection represent a commitment to modernizing well-loved patterns while retaining the charm that makes them iconic. The collection now features six stunning new designs, each available in a variety of colorways, perfectly blending performance with aesthetic appeal.
Among the exciting new patterns, LUCILE STRIPE draws inspiration from Lucile Stockwell Chatain's favored daisy design, embellished with a shimmering stripe and contrasting dots, creating a fabric that is both playful and elegant. MARAIS unravels inspiration from the intricate grid of the Marais district of Paris, employing diverse yarn types to produce a visually dynamic textile. PATIO STRIPE offers a contemporary twist on a classic 1946 wallpaper pattern, achieving soft textures and remarkable depth.
From the serene shores of San Francisco, SEACLIFF channels the essence of a local neighborhood, embodying unparalleled softness and dimension. Meanwhile, SOLEIL STRIPE evokes the laid-back vibes of French Riviera beach clubs, expertly interweaving luxurious terry and bouclé for an extra touch of comfort. Lastly, SUNPRINT provides a simpler yet timeless interpretation of the popular Million Flowers design, merging beauty with functionality.
As Greg Voorhis, the Executive Director of Global Design at Sunbrella, noted, this collaboration places a strong emphasis on celebrating storied design history while ensuring that it resonates with contemporary lifestyles. The marriage of CW Stockwell’s recognizable patterns with Sunbrella’s renowned performance capabilities transforms these legacy designs into fabrics that can be utilized freely in various environments—from homes to outdoor settings, and everything in between.
Katy Polsby, CEO of CW Stockwell, echoed this sentiment by highlighting the brand's long-standing commitment to bold patterns and timeless designs. With the expansion of the JOY Collection, CW Stockwell aims to marry their iconic patterns with Sunbrella's superior manufacturing techniques to ensure that these fabrics can seamlessly transition between different spaces, from luxurious indoor settings to casual outdoor retreats.
Crafted in the USA using Sunbrella’s exclusive yarns, the JOY Collection balances durability with comfort. The fabrics are not only designed to withstand the elements with built-in UV stability but also offer an exceptionally soft touch that enhances living spaces. These notable attributes promise to bring both longevity and luxury to the places we inhabit and cherish.
The expanded Sunbrella x CW Stockwell JOY Collection will be prominently featured at Legends of Design LA from March 2-5, 2026. Attendees are invited to explore these new designs at the CHIEF Courtyard location (714 N La Cienega Blvd, Los Angeles, CA), with purchasing options available beginning March 2, 2026, at cwstockwell.com.
For over six decades, Sunbrella has set the standard in performance fabrics, continually pushing boundaries regarding textiles' look, feel, and functionality. In partnership with CW Stockwell, whose legacy of craftsmanship dates back to 1905, this collaboration signifies a milestone in textile history—where tradition meets innovation, creating fabrics meant to be lived on and loved for generations.
For further insights, inspiration, and to discover the unique fabrics of the JOY Collection, visit sunbrella.com and follow Sunbrella on social media.
The new offerings within the JOY Collection represent a commitment to modernizing well-loved patterns while retaining the charm that makes them iconic. The collection now features six stunning new designs, each available in a variety of colorways, perfectly blending performance with aesthetic appeal.
Among the exciting new patterns, LUCILE STRIPE draws inspiration from Lucile Stockwell Chatain's favored daisy design, embellished with a shimmering stripe and contrasting dots, creating a fabric that is both playful and elegant. MARAIS unravels inspiration from the intricate grid of the Marais district of Paris, employing diverse yarn types to produce a visually dynamic textile. PATIO STRIPE offers a contemporary twist on a classic 1946 wallpaper pattern, achieving soft textures and remarkable depth.
From the serene shores of San Francisco, SEACLIFF channels the essence of a local neighborhood, embodying unparalleled softness and dimension. Meanwhile, SOLEIL STRIPE evokes the laid-back vibes of French Riviera beach clubs, expertly interweaving luxurious terry and bouclé for an extra touch of comfort. Lastly, SUNPRINT provides a simpler yet timeless interpretation of the popular Million Flowers design, merging beauty with functionality.
As Greg Voorhis, the Executive Director of Global Design at Sunbrella, noted, this collaboration places a strong emphasis on celebrating storied design history while ensuring that it resonates with contemporary lifestyles. The marriage of CW Stockwell’s recognizable patterns with Sunbrella’s renowned performance capabilities transforms these legacy designs into fabrics that can be utilized freely in various environments—from homes to outdoor settings, and everything in between.
Katy Polsby, CEO of CW Stockwell, echoed this sentiment by highlighting the brand's long-standing commitment to bold patterns and timeless designs. With the expansion of the JOY Collection, CW Stockwell aims to marry their iconic patterns with Sunbrella's superior manufacturing techniques to ensure that these fabrics can seamlessly transition between different spaces, from luxurious indoor settings to casual outdoor retreats.
Crafted in the USA using Sunbrella’s exclusive yarns, the JOY Collection balances durability with comfort. The fabrics are not only designed to withstand the elements with built-in UV stability but also offer an exceptionally soft touch that enhances living spaces. These notable attributes promise to bring both longevity and luxury to the places we inhabit and cherish.
The expanded Sunbrella x CW Stockwell JOY Collection will be prominently featured at Legends of Design LA from March 2-5, 2026. Attendees are invited to explore these new designs at the CHIEF Courtyard location (714 N La Cienega Blvd, Los Angeles, CA), with purchasing options available beginning March 2, 2026, at cwstockwell.com.
For over six decades, Sunbrella has set the standard in performance fabrics, continually pushing boundaries regarding textiles' look, feel, and functionality. In partnership with CW Stockwell, whose legacy of craftsmanship dates back to 1905, this collaboration signifies a milestone in textile history—where tradition meets innovation, creating fabrics meant to be lived on and loved for generations.
For further insights, inspiration, and to discover the unique fabrics of the JOY Collection, visit sunbrella.com and follow Sunbrella on social media.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.