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Insight Management Summit 2026: A Spotlight on MyNavi

The highly anticipated Insight Management Summit 2026 will be graced by the presence of Atsushi Otsuka from MyNavi. Scheduled for September 3, 2026 in Shibuya, Tokyo, this event is set to unveil the secrets behind MyNavi's robust sales growth through the lens of customer understanding. With a legacy spanning 50 years and a client base exceeding 30,000 companies, MyNavi has pioneered methodologies that minimize individual biases in grasping customer insights.

The Essence of Customer Understanding

The core theme of Otsuka's session revolves around a transformative approach: 'The more we understand our customers, the more our sales increase.' This philosophy underpins MyNavi's approach to product planning and organizational structure, highlighting a collective orientation towards customer insight rather than individualistic understanding.

About the Event

• - Date: September 3, 2026 (Thursday)
• - Time: 17:00 - 20:00
• - Venue: Tokyo Culture Culture, Shibuya
• - Capacity: Approximately 50 attendees
• - Fee: 3000 JPY (includes light refreshments and exclusive participant rewards)

As part of the experience, participants will receive a complimentary copy of the book 'Insight Management: Seeing the Same Customers as a Team'. This book serves as a valuable resource for both practitioners and executives eager to invest in customer understanding, detailing methodologies to synergize insights across teams.

Key Takeaways from Otsuka's Session

During his presentation, Otsuka will delve into various facets of insight management too. A selection of anticipated discussion points includes:

• - The reasons why customer understanding often fails to yield impactful results.
• - The necessity of genuine research and analysis in the current market landscape.
• - The organizational support needed to fuel effective customer understanding.
• - How insight management can redefine organizational strategies and operations.
• - Success stories from industry pioneers who have effectively harnessed insight management.
• - Actionable steps for initiating insight management practices immediately after the session.

Comments from Otsuka

Reflecting on the upcoming undertaking, Otsuka stated, “This session will focus on product planning centered around customer insights and organizational development. With nearly 30,000 corporate clients and about 950,000 students utilizing MyNavi 2028, we base our decisions on customer insights. We aim to accumulate and share insights as organizational assets which inform product development and business decision-making. The discussion will encompass our successes as well as setbacks in embedding a culture of insight-driven growth.”

Why Attend?

Participating in this summit not only enhances your understanding of customer insights but also places you at the forefront of innovative practices that can transform your organizational structure and decision-making processes. MyNavi’s approach offers an exemplar for those seeking to thrive in a competitive market by leveraging customer insights effectively.

About Centou and alma Inc.

The event is orchestrated by alma Inc., which is at the helm of developing Japan's first insights management cloud Centou. This platform aims to optimize the management of customer insights derived from user interviews and customer support, ensuring comprehension across teams. Organizations utilizing Centou have reported drastic reductions in unused feature development costs, leading to doubled sales growth and improved analytical efficiency.

At alma, the mission 'DESIGN for ALL' echoes through various products, creating methodologies to democratize design and insights management. For further inquiries or details about Centou, visit their official website.

Looking Ahead

As the event nears, official announcements will be shared on Centou's official X page. Attendees are encouraged to reserve their spots to not miss out on enriching discussions around the revolutionary landscape of customer understanding and insight management. Don’t miss this opportunity to glean insights from one of the industry’s leaders!