Hisense Partners with FIFA as Official Sponsor and Showcases RGB-MiniLED Technology at IFA 2025

Hisense's Ongoing Commitment to FIFA World Cup and Innovation

At IFA 2025, Hisense, a leading global brand in consumer electronics and home appliances, announced its continued sponsorship of the FIFA World Cup™. This partnership deepens their relationship with FIFA, which began in 2018, marking a significant milestone in the brand's trajectory.

Since the inaugural partnership during the FIFA World Cup 2018™, Hisense has achieved several key objectives aligning its brand with the world’s most popular sporting event. This includes not only traditional branding at the tournaments but also extending their collaboration into digital content with FIFA+ in 2022 and incorporating their technology into the VAR (Video Assistant Referee) system for the FIFA Club World Cup 2025. The forthcoming sponsorship of the FIFA World Cup 2026™ encapsulates Hisense’s unwavering commitment to enhancing the fan experience on a global scale.

Catherine Fang, Vice President of Hisense Group, emphasized that every unforgettable moment begins with the right impression. She stated Hisense's commitment to immerse fans in every exhilarating moment by leveraging technology-driven approaches, ensuring that their offerings provide an enhanced viewing experience. Focusing on technology, user orientation, smart service, and cultural values, Hisense is pushing the boundaries of what’s possible in display technology. Their latest innovations, including HDR and Laser TV, alongside the cutting-edge RGB-MiniLED, promise unprecedented picture quality and a captivating, personalized experience for fans around the world.

The RGB-MiniLED technology was prominently featured at the IFA 2025, where Hisense presented its latest 116-inch RGB-MiniLED television. This new innovation showcases cleaner colors and improved contrast and brightness levels that surpass QD-OLED technologies. Hisense is asserting its position as a leader in next-generation displays, striving to redefine the viewing experience.

Supporting Hisense’s advancements, Romy Gai, FIFA's Chief Business Officer, affirmed that FIFA looks forward to integrating the best display technologies to deliver an unrivaled World Cup experience to billions of fans globally. As the 2026 tournament approaches, featuring 48 teams and hosted across three different countries for the first time, Hisense is dedicated to transforming living rooms into front-row seats, enabling every fan to enjoy the tournament like never before, truly allowing them to 'own the moment'.

About Hisense

Founded in 1969, Hisense has grown to become a recognized global leader in home appliances and consumer electronics, operating in over 160 countries. The company specializes in high-quality multimedia products, household appliances, and smart IT solutions. According to Omdia, Hisense ranks as the top manufacturer in the world for televisions larger than 100 inches, from 2023 to Q1 2025. As an official sponsor of the FIFA World Cup 2026™, Hisense is leveraging global sports partnerships as a means to connect with audiences worldwide.