Annie Chun of Gimme Seaweed Awarded by Korean Government for Seafood Export Contributions
Gimme Seaweed's Founder Annie Chun Honored by the Korean Government
Annie Chun, the dynamic founder of the leading organic seaweed snack brand, Gimme Seaweed, reached a remarkable milestone by receiving a prestigious award from the Korean Government. This accolade was presented in recognition of her substantial contributions to the growth of Korean seafood exports and the overall seaweed industry. Notably, Chun is the first foreign individual in 50 years to earn this honor, showcasing her profound impact and dedication to nurturing the relationship between South Korea and the United States in this sector.
The award was presented during a ceremony held in December, conducted by South Korea's Minister of Oceans, highlighting the significance of Chun's work. Under her guidance, Gimme Seaweed has played a pivotal role in propelling the exports of Korean seaweed, contributing to an industry that reached over $1 billion in exports in 2024, with the United States emerging as the foremost market for these products.
Chun's journey began when she transitioned from her earlier venture, a successful multi-million dollar company named Annie Chun's, into the realm of snacks in 2012. During this period, her vision was to transform traditional Korean seaweed into a healthy and appealing snack for American consumers. As a result of her innovative approaches, Gimme became the first brand to introduce USDA Certified and Non-GMO Verified organic seaweed snacks to the market, setting a standard in the snack industry.
Moreover, Chun has significantly influenced South Korean farmers, encouraging them to adopt sustainable practices that allow for the production of high-quality seaweed suitable for export. This initiative involved a collaboration that bridged traditional cultivation methods with contemporary market demands.
Annie Chun's advocacy efforts didn’t stop there. She has passionately worked with the Korean government to develop strategic marketing campaigns aimed at promoting Korean seaweed. Drawing parallels with successful models such as “Avocados from Mexico,” Chun has helped elevate the visibility and desirability of Korean seaweed in international markets.
Her tireless travels and meetings with influential figures, including the Governor of Jeollanam-do Province—where the majority of Korean seaweed is cultivated—have fostered important relationships, further propelling the interests of Korean seaweed on a global scale.
Steve Broad, Co-Founder and CEO of Gimme Seaweed, expressed immense pride in Chun's recognition, stating, "Her vision has been pivotal in connecting Korean seaweed to new markets, and this award is a testament to her leadership and dedication." He also credited the entire Gimme team for their role in achieving such recognition over thirteen years of hard work.
Since its inception, Gimme Seaweed has remained committed to sustainability, ensuring that all products are sourced from farms prioritizing environmental health and high nutritional value. Today, Gimme stands as the most prominent seaweed brand in the United States, leading the charge in growing this once-overlooked snack category into a sought-after delicacy.
In summary, Annie Chun's groundbreaking contributions resonate not just within the realms of business but also in promoting cultural exchange and sustainability. Her journey exemplifies how passion and dedication can bridge two distinct cultures, helping to revitalize traditional practices in a modern context while introducing consumers to the rich flavors of Korean seaweed. This award from the Korean Government is not just a personal accolade for Chun; it symbolizes a broader recognition of global commerce and culinary innovation in the sustainable food industry.
About Gimme Seaweed
Gimme Seaweed, based in Northern California, was co-founded by the innovative duo Annie Chun and Steve Broad. Their expertise and visionary approach have made Gimme the top organic seaweed snack brand, further driving growth in this category. The brand continues to prioritize organic and sustainable practices, setting a benchmark for quality in the seaweed industry.