Introducing HONESTUAL: A Groundbreaking Skincare Experience on April 24, 2026

Welcome to the HONESTUAL Experience

On April 24, 2026, HONESTUAL, a new and exciting skincare brand launched by Reiko Higashi, will host a closed showcase in Harajuku, Tokyo. With over 150 attendees expected, including beauty media, influencers, and industry professionals, this event promises to be a remarkable affair, highlighting the brand's unique concepts and philosophies.

Who is Reiko Higashi?

Reiko Higashi, the brain behind HONESTUAL and the representative of TOPDRAWS LLC, has built a solid reputation in the beauty industry over the years. Her deep understanding of skincare and her innovative ideas are set to redefine the landscape of beauty products. Partnering with the well-known figure Koji Higashi from the television industry adds an extra layer of intrigue and credibility to the brand.

What to Expect at the Showcase

The HONESTUAL debut showcase is not just an ordinary exhibition. It is designed to be an immersive experience that encapsulates the brand's essence. Attendees will be presented with the brand's products, showcasing their unique qualities, along with engaging presentations that delve into the development background and ingredient design.

The venue, JOINT AROUND THE CORNER in Harajuku, will be transformed to reflect the world of HONESTUAL. Here, the focus will be on not just displaying products, but providing an avenue to communicate the brand's philosophy and design principles directly to its audience. This approach underscores the importance of human connection in understanding beauty products, making it a one-of-a-kind event.

The Duality of Fragrance in Skincare

HONESTUAL uniquely proposes a skincare philosophy that embraces both the joy of fragrance and the modern sensibility of choosing unscented options. In our contemporary world, where emotional connections and memories are often tied to scents, the brand aims to resonate with a diverse audience by offering products that cater to various preferences.

Engaging Experiences

On the day of the event, attendees will have the opportunity to experience the products firsthand. A specially curated program will allow for a comparative understanding of different scents and the sensory feel of the products, ensuring that visitors leave with a deeper appreciation of what HONESTUAL stands for.

Moreover, guests can look forward to receiving gifts, including full-sized products, that encapsulate the brand's world—allowing them to take a piece of the experience with them. This aspect of the showcase is inspired by Japan's deeply rooted “omiyage” culture, which emphasizes the joy of sharing beauty and thoughtfulness with loved ones. This new beauty ethos is what HONESTUAL calls “Gift BEAUTY.”

Positive Early Reviews

Those who have had the chance to experience HONESTUAL prior to its official launch have shared overwhelmingly positive feedback. Beauty experts holding international licenses have praised the product's texture, noting that it strikes an ideal balance between being too heavy or too light. The speed and efficiency of emulsification, along with the luxurious yet practical nature of the product, have left a lasting impression too.

- International Beauty Expert: “The texture is perfectly balanced; it feels incredibly natural on the skin. I was amazed by how quickly it emulsified—an excellent blend of luxury and practicality.”
- Beauty Writer: “The concept of merging the enjoyment of scents with the choice for fragrance-free options is groundbreaking. This isn’t just skincare—it’s a comprehensive lifestyle proposal.”

The Philosophy of HONESTUAL

HONESTUAL operates under the motto “Beauty = Art Routine,” bridging beauty, fragrance, and lifestyle in a unique way. From ingredients to packaging and creative design, each element reflects the brand’s consistent aesthetic and vision. HONESTUAL aims to redefine beauty as a habitual experience, elevating everyday routines into art.

Event Details

- Event Name: HONESTUAL DEBUT SHOWCASE
- Date and Time: April 24, 2026, from 16:00 to 20:00
- Location: JOINT AROUND THE CORNER, Harajuku, Tokyo
- Expected Attendees: Over 150 beauty media, influencers, and buyers
- Special Guests: Actor Ryu Ogata is expected to attend

This showcase is an invitation-only event aimed at media, buyers, and other related individuals. If you wish to attend, please reach out via email for inquiries.