Yokumoku Brings Joy to Your Town with Mobile Blue Gift Truck Campaign

Yokumoku Launches a Unique Mobile Sweet Experience

Get ready, sweet enthusiasts! Starting from August 14, 2025, Yokumoku, the renowned Tokyo-based cookie brand, is hitting the roads with its delightful Blue Gift Truck. This mobile campaign aims to bring smiles and delicious treats to various cities, including Kanagawa, Tokyo, and Gifu.

The Blue Gift Truck is not just a vehicle; it’s a vibrant celebration of Yokumoku's unique branding, showcasing their signature Cigarl® cookies in a distinctly charming design. In an effort to connect directly with customers, especially in regions lacking a physical Yokumoku store, the company has crafted this initiative to reach out to younger generations and families who may not have had the chance to indulge in their exquisite products before.

Overview of the Blue Gift Truck Campaign

The idea behind this campaign is simple yet profound: Bringing Yokumoku’s cherished products closer to people. The Blue Gift Truck will travel across three locations:

1. Mitsui Shopping Park Lalaport Shonan Hiratsuka
- Dates: August 14–16, 2025
- Hours: 10:00 AM – 8:00 PM
- Location: 10-11 F, Hikari no Hiroba (indoor)

2. YM Square Harajuku
- Date: September 15, 2025
- Hours: 11:00 AM – 6:00 PM
- Location: 4-31-10 Jingumae, Shibuya, North side of building entrance (outdoor)

3. Aeon Mall Toki
- Dates: September 21–23, 2025
- Hours: 10:00 AM – 6:00 PM
- Location: 1-1372-1 Toki Tsuchiguchi, North entrance event space (outdoor)

As part of this exciting initiative, Yokumoku plans to offer not only product sales but also interactive events at the Shonan Hiratsuka site, allowing visitors to engage with the brand and enjoy unique experiences.

Get to Know Yokumoku

Founded in 1969, Yokumoku has established itself as a beloved name in the world of sweets, particularly known for its buttery rolled cookie, Cigarl®. With a company philosophy emphasizing the importance of confectionery in daily life, Yokumoku strives to create treats that foster connections between people. Their slogan reflects the joy they wish to share: “A world where both the giver and receiver can experience deliciousness and smiles.”

The name ‘Yokumoku’ is inspired by the quaint town of Jokkmokk in northern Sweden, surrounded by lush forests and tranquil lakes—representing a warm, home-cooked charm at the heart of their offerings. Even after more than five decades, Yokumoku continues to innovate while preserving the beloved flavors that have earned them a special place in the hearts of sweet lovers.

Conclusion

This summer, make sure to visit the Blue Gift Truck as it rolls into your town! Whether you're a long-time fan or new to Yokumoku, this pop-up event promises to be a delightful experience filled with treats and community spirit. So, mark your calendars and prepare for some sweet encounters with Yokumoku's delicious offerings!

For more details, visit their official website or follow them on social media to stay updated on locations and events.
Stay sweet, everyone!