Sweet Potato Burrito
2025-10-29 08:46:37

Introducing the Delicious Sweet Potato Burrito with Tokushima's Narutokintoki at 7-Eleven

New Sweet Potato Burrito: A Flavorful Autumn Delight



This autumn, 7-Eleven Japan is rolling out an exciting new product—the "Burrito with Narutokintoki Sweet Potato and Cheese," debuting on October 29th nationwide.

This unique burrito features Narutokintoki, a high-quality brand of sweet potato sourced from Tokushima, known for its rich flavor and high nutritional value. Encased in a tortilla, the burrito combines sweet potato paste with diced pieces, creating a satisfying texture that highlights the creamy and sweet characteristics of Narutokintoki. When heated, the burrito melts the cheese, enhancing the overall flavor experience with its perfect savory and sweet balance.

What Makes Narutokintoki Special?


The Narutokintoki sweet potato thrives in the mineral-rich soils of Tokushima’s warm climate. Its unique growing conditions contribute to the sweet potato's characteristic fluffy texture and gentle sweetness, making it an autumn favorite. Customers can savor the authentic taste of Narutokintoki through this specially crafted burrito.

A Taste of Autumn in Every Bite


7-Eleven’s new burrito effectively captures the essence of fall’s sweet potato harvest. The combination of the creamy consistency of the cheese and the sugary goodness of the sweet potato creates a mouthwatering snack that you can enjoy any time of the day. The burrito is designed to be easily enjoyed on-the-go, making it an ideal option whether you are at work or home.

Limited-Time Promotion: Enjoy Discounts!


To celebrate the launch of the "Burrito with Narutokintoki Sweet Potato and Cheese," 7-Eleven will host a 7-day promotion offering a 30 yen discount on all burritos starting from November 1st to November 7th. This limited-time offer gives you the perfect opportunity to try the new sweet potato burrito, along with other delicious flavors available at 7-Eleven.

Craftsmanship and Quality


7-Eleven is committed to excellence, and their burrito offerings are no exception. Each burrito is crafted with care; from the process of preparing the dough to the meticulous wrapping of the ingredients, all steps are performed with precision. The company prides itself on producing high-quality items since their burrito line began in 1983, ensuring that each item meets customer expectations for taste and quality.

A Perfect Pairing


The textures and flavors of Narutokintoki sweet potato complement the cheese beautifully, balancing sweetness with salty notes. This dish is perfect for any time you need a quick snack—just heat it up, and you'll experience the magical fusion of flavors that comes when sweet meets savory. This new creation promises to be an instant favorite among customers, combining tradition with creativity.

Expect More from 7-Eleven


As part of the brand’s rich history of providing satisfying and innovative meals, the introduction of the "Burrito with Narutokintoki Sweet Potato and Cheese" will surely please fans. We recommend enjoying this delicious burrito while savoring the fall season.

With each bite, customers are not only treating their taste buds but also indulging in a unique culinary experience that reflects the best of what Tokushima has to offer. Whether it's a midday refuel or an evening snack, give this burrito a try to discover the delightful flavors of autumn!

Pricing and Availability


  • - Price: 320 yen (tax included: 345.60 yen)
  • - Release Date: October 29 (availability may vary)
  • - Sales Area: Nationwide at 7-Eleven stores

For those who love quick, delicious meals and seasonal flavors, this new burrito will not disappoint. Don’t miss out on the chance to experience the essence of autumn wrapped in a convenient burrito!


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Topics Consumer Products & Retail)

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