MarketFully Releases 2026 InContent Marketing Industry Report Highlighting Multilingual Content Trends
MarketFully's 2026 State of the Industry Report on Content Marketing
On January 22, 2026, MarketFully, a leading multilingual marketing platform, announced the release of its annual report titled 2026 State of the Industry – InContent Marketing. This comprehensive study sheds light on the evolving landscape of multilingual content marketing, capturing insights from 31 marketing specialists and interviews with executives across the United States, the United Kingdom, and the EU.
The findings reveal a noticeable disconnect between the rising investments in multilingual content and measurable business outcomes. Despite the increasing importance of engaging with multilingual and multicultural audiences worldwide, many businesses continue to rely on outdated, single-language marketing strategies. This reliance is resulting in varied spending trends, market expansion challenges, and deteriorating trust in return on investment (ROI), brand oversight, and AI management.
Key Findings from the Report
1. ROI Gaps: The report highlights that while there is considerable investment in multilingual content—over $1 million annually for a third of surveyed organizations—two-thirds struggle to demonstrate any ROI from these investments.
2. Global Reach, Limited Management: Approximately half of the respondents operate in over 11 markets, with around six boasting assets in more than 50 countries. Yet, many admit to managing content in fewer than 10 languages, leaving income and discoverability largely unchecked.
3. AI's Role: The study points out that although AI accelerates production times, a third of the respondents still voice concerns regarding brand integrity and content quality. Many teams review multilingual content in languages they do not fully understand, reflecting a gap in effective management.
4. Shared Challenges: Regardless of company size or industry, common challenges persist across the board, including scaling content production, demonstrating ROI, maintaining brand consistency, and managing fragmented workflows.
The Shift Towards InContent Marketing™
MarketFully introduces InContent Marketing™, positioned as a high-growth category within content marketing that emphasizes the importance of performance beyond mere translation. According to Evan Kramer, CEO of MarketFully, the traditional workflow of
Topics Other）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.