#Vietnam #AnyMind Group #Ho Chi Minh #Cetaphil #SMITIES APAC

AnyMind Group Shines at MMA SMARTIES™ APAC and Vietnam 2025 Awards

AnyMind Group, a tech company headquartered in Singapore, has recently achieved remarkable recognition at the prestigious MMA SMARTIES™ APAC 2025 and MMA SMARTIES™ Vietnam 2025 awards. Hosted by MMA Global, these awards celebrate the most outstanding marketing achievements in the APAC region, and this year, AnyMind Group emerged victorious with multiple accolades highlighting their influential role in shaping successful marketing strategies.

Significant Awards Received

At the MMA SMARTIES™ Vietnam 2025, AnyMind Group received a Silver award in the Data Insights/Contextual Marketing category for their campaign titled "From Coat to Context, From Derma to Dermaconic", associated with the skincare brand Cetaphil.

In the MMA SMARTIES™ APAC 2025, the same campaign garnered a Gold award in the same category and also won the Specialist Agency Partner of the Year award, recognizing AnyMind Group as the top support partner within the region. Additionally, in the Gaming and E-sports category, the campaign "Gaming Boosts Laundry" for detergent brands such as Rin, Wheel, and Surf received a Bronze award.

About the Award-Winning Campaign

The campaign developed for Cetaphil aimed to address a common oversight in skincare: while we layer clothing in winter, we often overlook the importance of layering skincare products. Leveraging the campaign theme, "3-Layer Moisture Coat", AnyMind used its influencer marketing platform AnyTag to promote this concept, specifically through TikTok, where they reached out to Generation Z audiences by aligning the theme of moisture with insights derived from cultural behaviors and data trends.

This lifestyle strategy transcended beyond skincare and integrated facets of fashion and travel, promoting moisturizing as a vital daily habit in various contexts. This innovative approach resonated well with audiences, leading to Cetaphil receiving the Special Jury Prize during the MMA SMARTIES™ APAC 2025.

Voices from Leadership

Koosuke Tokukawa, Co-Founder and CEO of AnyMind Group, expressed pride in the company's achievements, emphasizing how their platforms and local teams have played a pivotal role in driving successful results for partners across the Asia-Pacific. He highlighted the importance of real-time targeting, advanced data analytics, and technology development within the mobile marketing space, signifying their commitment to creating a robust ecosystem for marketers. Looking forward, Tokukawa aims to accelerate the development of next-generation business infrastructure that combines data, AI, and usability to provide substantial value to brands.

Similarly, Lan Anh Nguyen, Country Manager for Vietnam at AnyMind Group, underscored the significance of blending data with creativity, which has proven to enhance communication with consumers. This recognition reflects the impactful strategies implemented to deepen relationships with clients and partners, and she extends her gratitude for everyone involved in this journey.

Platforms Driving Innovation

AnyTag, the influencer marketing platform developed by AnyMind, utilizes AI and insight data to assist companies in selecting and partnering with the right influencers while providing real-time reports and effective campaign measurement tools. By allowing integration with social media accounts, it also serves as a powerful social media management tool. As of June 2025, AnyTag provides access to over 3.1 million influencers across more than 45 countries.

On the other hand, the POKKT platform is another milestone for AnyMind Group, specializing in mobile marketing with a monthly reach of over 500 million active users. Featuring a variety of advertising options such as rewarded video ads and rich media advertisements, POKKT employs data analytics and machine learning to optimize targeted advertising, partnering with over 200 advertisers to enhance marketing performance.

About AnyMind Group

Founded in 2016, AnyMind Group has rapidly expanded across Asia, establishing a significant presence in 15 countries and regions. Offering a variety of solutions and platforms across e-commerce, marketing, production management, and logistics, the group aims to push forward digital transformation and operational efficiency through a Business Process as a Service (BPaaS) model. Notably, AnyMind Group is listed on the Tokyo Stock Exchange under the stock code 5027, with its headquarters in Roppongi, Tokyo.

AnyMind Group continues to innovate and drive growth for brands by merging advanced technology with creative strategies, ensuring they remain a leader in the marketing tech space throughout Asia.