BODYARMOR Sports Drink Unveils Striking New Branding and Campaign in Canada

BODYARMOR Sports Drink Unveils Bold New Identity in Canada

Today marks a significant milestone for BODYARMOR Sports Drink as it introduces a striking new visual identity and the launch of its "Choose Better™" campaign in Canada. This initiative celebrates athletes and everyday individuals who strive to improve and defy the status quo in their daily lives.

This nationwide campaign rollout, beginning this month, features an entirely new wordmark, modernized packaging, and an innovative brand icon, representing BODYARMOR's dedication to real ingredients, cutting-edge hydration solutions, and a fresh approach to how we view sports drinks.

Since BODYARMOR's U.S. debut almost fifteen years ago, the brand has redefined the sports drink category, and it is now ready to make waves in the Canadian market after its official entrance in January 2024. This new chapter builds upon the brand's latest identity refresh that originally launched earlier this year in the U.S.

At its core, BODYARMOR has always been about integrity and quality. The brand continues to advocate for superior hydration through its promises of better-for-you ingredients, improved taste, and a commitment to eliminating artificial flavors, sweeteners, or dyes. While the industry has evolved over the years, BODYARMOR's essence remains unchanged—bold, authentic, and deeply rooted in a passion for health and wellness. Now, that ethos is being carried into Canada.

The rebranding effort is centered on four fundamental aspects:
1. Modernized Look: A refined aesthetic that complements the quality of the product.
2. Simplified Design: Clear representation of the ingredients that go into every bottle.
3. Diversified Portfolio: An array of offerings that meet various consumer needs.
4. Revitalized Energy: A refreshing sense of excitement injected back into the sports drink market.

Tom Gargiulo, Chief Marketing Officer of BODYARMOR Sports Nutrition, explained the brand's mission: "We continually strive to be better than we were yesterday, and Canada represents a crucial step in this journey. With a bold new design, focus on real ingredients, and a campaign that resonates with Canadian athletes and consumers, we are elevating expectations. Our partnership with the NHL exemplifies this commitment, and we're just getting started."

The "Choose Better™" campaign will be showcased on national television, reaching major Canadian cities such as Toronto, Montreal, Ottawa, Vancouver, Calgary, and Edmonton. It will also expand through digital media, streaming platforms, and social media interactions, featuring beloved Canadian athletes like Connor McDavid and Vladimir Guerrero Jr. The campaign encourages consumers to make informed choices about hydration, promoting smarter decisions that contribute to a better day.

Fans will witness the campaign's debut during the commencement of the 2025-26 NHL season, with the new packaging expected to hit store shelves in October, followed by a complete rollout by year-end.

About BODYARMOR Sports Nutrition

BODYARMOR Sports Nutrition is at the forefront of sports and active hydration innovation, striving to attain the top position in the sports hydration space. The fusion of two prominent brands, BODYARMOR and POWERADE—ranked #2 and #3 in the sports drink market, respectively—facilitates an entrepreneurial spirit backed by the resources of The Coca-Cola Company, which acquired BODYARMOR in 2021.

Since its inception in 2011, BODYARMOR has disrupted the sports drink landscape by offering superior hydration options filled with potassium-packed electrolytes and antioxidants. The company relaunches in 2025 with a fresh visual identity, featuring a new wordmark, vibrant packaging, and its first-ever brand icon.

BODYARMOR Sports Drink comprises coconut water as a primary ingredient, carries no artificial additives, has low sodium content, and is a good source of potassium. The portfolio features BODYARMOR LYTE—a low-calorie drink with zero added sugar—BODYARMOR ZERO SUGAR—a premium option with no sugar and carbs, and BODYARMOR Flash I.V., a rapid rehydration beverage along with single-serve powder sticks for active consumers. BODYARMOR SportWater also caters to hydration needs, offering high-quality alkaline water with a pH level of 9+.

With these exciting developments, BODYARMOR is ready to take the Canadian market by storm, paving the way for a new era of sports hydration.