Xylitol AuraTect Gum
2026-09-15 01:50:08

Lotte's Innovative Xylitol AuraTect Gum Gains First-Ever Health Approval for Gum in Japan

Lotte's Groundbreaking Xylitol AuraTect Gum



In a significant milestone for oral health in Japan, Lotte Co., Ltd. has announced the release of the Xylitol AuraTect Gum as the first ever chewing gum approved as a health product. Scheduled for launch on October 13, 2026, this innovative gum comes in two enticing flavors: Clear Mint and Citrus Mint.

Unique Health Benefits


The Xylitol AuraTect Gum is formulated with eucalyptus extract, which has been shown to help inhibit plaque formation, thus promoting healthier gums. This makes it not only a refreshing treat but also a functional product aimed at maintaining and enhancing oral health. Lotte's commitment to innovation shines through in this latest offering, providing an easy way to support gum health anytime, anywhere.

Flavor Profiles


  • - Clear Mint: Featuring refreshing peppermint and menthol, this flavor is crafted to deliver a clean, vibrant taste that underscores the health-conscious image of the product.
  • - Citrus Mint: This zesty option combines the flavors of white grapefruit and yuzu, presenting a bright, uplifting experience that balances the mintiness with a touch of citrus.

Each piece of gum delivers a burst of freshness, making it perfect for those on the go, whether at work, home, or out with friends. Chewing this gum not only keeps your breath fresh but also supports your gum health, appealing to health-oriented consumers.

Product Specifications


Lotte will offer the Xylitol AuraTect Gum in two pack sizes:
1. 21g pack (14 pieces) - Priced around ¥216.
2. 125g slim bottle - Priced around ¥928.

Additionally, a 35g pouch of Clear Mint will be launched, available only at select drug stores for approximately ¥324.

Understanding Eucalyptus


The eucalyptus used in this gum is derived from evergreen trees native to Australia and is recognized for its numerous health benefits, including their use in herbal teas. This ingredient not only enhances the gum's flavor but also reinforces its health-promoting claims.

An Invitation to a Healthier Life


For those striving for a healthier lifestyle, Lotte's Xylitol AuraTect Gum serves as a convenient choice, aiming to make oral health care simpler and more accessible. With its unique formulation and refreshing flavors, it encourages consumers to take proactive steps towards maintaining their dental health. Lotte reinforces its brand statement as “your beloved mouth partner,” by crafting unique products that connect individuals through joyful experiences, ultimately contributing to a happier future for everyone.

Lotte continues to push the boundaries of confectionery and health products, merging taste with wellness in new and exciting ways. Experience the taste of innovation with the new Xylitol AuraTect Gum, and embark on a journey towards maintaining a healthier mouth every day.

For more information, visit Lotte's official website.


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Topics Consumer Products & Retail)

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