Vector Corporation Partners with Redu E-Commerce for TikTok Shop Expansion in Japan

Expansion of TikTok Shop in Japan: A Strategic Partnership

Vector Corporation, based in the Minato Ward of Tokyo, has recently made headlines by announcing a significant partnership with Redu E-Commerce, the largest affiliate provider for the Chinese version of TikTok Shop. This move marks a crucial step towards expanding TikTok's e-commerce capabilities in Japan, set to officially launch on June 30, 2025, according to ByteDance's announcement.

About the Collaboration

Operating as a subsidiary of Vector, the new company established under the Vector Group, Live Commerce, aims to specialize in TikTok commerce. The partnership with Redu E-Commerce signifies a unique opportunity for Japanese firms and creators to capitalize on the thriving TikTok Shop platform, which has already seen substantial growth across regions like China, Southeast Asia, and the UK.

The TikTok Shop allows users to browse and purchase products directly within the app, streamlining the shopping experience for millions. With the anticipated launch, Japanese companies are expected to leverage this new sales channel extensively, enhancing their market presence and consumer engagement.

Redu E-Commerce Overview

Redu E-Commerce, headquartered in Hangzhou, Zhejiang Province, manages one of China's leading affiliate platforms. With projections indicating an annual transaction volume of 10 billion yuan (approximately 1.6 billion USD) in 2024, the company boasts an extensive network with over 400,000 registered manufacturers and more than 1.5 million product listings. Through this partnership, Redu will offer its deep expertise to support Japanese businesses and creators in maximizing their utilization of TikTok Shop. Furthermore, they will assist approximately 400,000 registered Chinese companies and brands in their cross-border e-commerce endeavors tailored for the Japanese market.

Services Offered by Live Commerce

Live Commerce provides end-to-end support from the establishment and operation of TikTok Shops, to video production, live streaming, promotional activities, performance measurement, and sales management. By leveraging strategic PR developed through the Vector Group, Live Commerce ensures that account operations align with the brand's world view and marketing strategy. Moreover, they aim to seamlessly integrate influencer initiatives to drive brand awareness and stimulate purchases, ultimately striving to maximize sales on TikTok Shop.

Unique Features of Their Offering

1. Localized Expertise: Live Commerce collaborates with Redu to apply the successful affiliate strategies honed in the Chinese market to Japanese consumers. This includes knowledge on discovery commerce and optimizing sales through inhabited e-commerce practices.
2. Diverse Marketing Solutions: Utilizing Redu’s innovative affiliate methodologies and AI-driven data analysis, Live Commerce formulates tailored sales and marketing strategies for products.
3. Cross-border E-commerce: The partnership extends support for Chinese brands entering the Japanese market via TikTok Shop, fostering a collaborative landscape that benefits both Japanese corporations and Chinese firms.

Test Marketing Opportunities

In addition to tailored solutions, Live Commerce plans to launch a selective shop focused primarily on beauty and health categories, offering consignment sales services. This initiative provides businesses the opportunity to conduct test marketing with ease, requiring only product provision for TikTok Shop testing.

Influencer Partnerships

With a network of approximately 15,000 creators, facilitated through Initial, a subsidiary under Vector, Live Commerce engages TikTok influencers for promotion. This collaboration generates product introduction videos and live streams, significantly enhancing promotional efforts across the platform.

Insights from Live Commerce Leadership

Yuki Mori, CEO of Live Commerce, expressed, "We are deeply honored to form an exclusive partnership with Redu E-Commerce, leveraging their exceptional track record with the Chinese TikTok Shop. The discovery commerce market is at a pivotal transition globally, and through this partnership, we have built a framework that empowers Japanese companies to effectively 'sell' on TikTok. Our commitment is to assist them in maximizing their potential within the TikTok commerce arena."

Conclusion

The Vector Group is on the forefront of next-generation marketing, driven by the evolving landscape of TikTok-based commerce. By forging a strategic alliance with Redu, they are poised to advance the future of social commerce, fostering significant growth and innovation for businesses. This partnership not only predetermines a fruitful collaboration but also sets the stage for a thriving digital marketplace within Japan’s rapidly evolving e-commerce sector.

For inquiries, please reach out to the TikTok Shop Support at [email protected].