#Japan #stablecoin #Chiyoda #Nudge #JPYC

Nudge: The Future of Credit Cards

In a significant move for the financial landscape in Japan, Nudge Inc., headquartered in Chiyoda, Tokyo, has unveiled the Nudge Credit Card, a next-generation payment solution that integrates with the first-ever yen-based stablecoin, JPYC. This breakthrough has recently gained recognition by being ranked ninth in Nikkei Trendy’s "2026 Hit Predictions". As Japan anticipates the mainstream adoption of stablecoins, Nudge is paving the way for more practical usages in daily life, allowing consumers to navigate the new financial ecosystem seamlessly.

Expanding the Everyday Use of Stablecoins

The approval of Japan's first yen-denominated stablecoin, JPYC, marks a pivotal moment for both commerce and consumers in the country. In August of 2025, JPYC's approval heralded the beginning of extensive infrastructure development, laying the groundwork for stablecoin utilization in Japan. With the Nudge Card, users can leverage the stability of their JPYC without liquidating their assets. Transactions made with Nudge will allow consumers to utilize stablecoins directly for daily expenses, thereby maintaining liquidity and diminishing the anxiety often associated with market fluctuations.

This unique feature not only introduces a new financial experience but also emphasizes the advantages of stablecoin ownership. Users can manage their assets more effectively by spending directly from their stablecoin holdings.

For further details regarding this innovative approach to finance, you can explore Nudge's official press release here.

The Rise of Supportive Spending with Nudge

In recent years, particularly among younger demographics, engaging in "oshi-katsu" (supporting favorite celebrities or hobbies) has soared in popularity. Approximately 13.84 million people in Japan are currently involved in this hobby, with a market value reaching an impressive 3.5 trillion yen. Noteworthy distinctions emerge when comparing generations; Generation Z (ages 15-30) allocates a significant portion of their discretionary spending—around 25.9%—to supporting their favorites, while Generation Y (ages 31-45) tends to prioritize investment.

As consumer behaviors evolve, Nudge is at the forefront of this emerging trend, creating a card specifically tailored for those passionate about supporting their favorites. The card boasts numerous designs inspired by artists, characters, and more, encouraging fans to express their loyalty through their choice of credit card.

Nudge offers exclusive features such as:

• - Digital rewards through Gacha or NFTs,
• - Notification sounds designed to enhance the user experience toward their favorite support activities,
• - A system that allows users to allocate part of their transaction fees as contributions to their chosen clubs or artists.

This reinvented framework for credit cards has cultivated a novel category termed "oshi-katsu credit cards," turning everyday transactions into acts of support for beloved artists, reinforcing the sense of community among fans.

Access and Features of Nudge

The Nudge Card is available to anyone over the age of 18, including high school students, and features touch payment technology. It is accepted at a wide variety of merchants, including cafes, convenience stores, and online shopping platforms, both domestically and internationally. The card comes adorned with over 300 customizable designs while ensuring that first-time users enjoy a reliable and straightforward experience.

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Features of Nudge include:

• - User-Friendly Design: The application process requires minimal information, catering to individuals new to credit cards. Payment methods can be adjusted to suit lifestyle preferences, ensuring a secure experience for users.
• - Diverse Card Designs: The cards feature artwork from various artists, sports teams, and municipalities, with limited editions available for collectors.
• - Support Through Spending: A portion of the fees usually awarded as points during transactions can be automatically redirected to a user’s preferred club, creating a unique way to support their chosen passions.

About Nudge Inc.

Founded in February 2020, Nudge Inc. operates under the mission of creating future financial experiences through individual actions. By leveraging a cloud-native credit card service platform, the company stands out as one of the few certified comprehensive credit purchase facilitation firms in Japan, driving the innovation behind Nudge. The company embraces a remote work philosophy and fosters a culture that values individual perspectives, actively working towards redefining financial experiences in Japan.

To explore more about Nudge, visit our corporate site here or view our recruitment page. Stay updated with our latest developments on our official note.