New Manual x GUNZOU Limited Store Opens at Daikanyama Tsutaya

New Manual x GUNZOU Limited Store

In a highly anticipated event, the collaboration between the literary magazine "GUNZOU" and New Manual will be showcased at the Daikanyama Tsutaya bookstore. This event marks the launch of a limited store with exclusive offerings, coinciding with the publication of a special book that features contributions from some of Japan's most esteemed writers, art directors, and photographers.

Event Details

Date: November 29, 2025 - December 9, 2025
Location: Daikanyama Tsutaya, 2nd Floor, Car Floor

To celebrate the book launch, five unique denim jackets will be available for purchase - each priced at 110,000 yen (inclusive of tax). Each jacket is a one-of-a-kind item created exclusively for this event:

- #001 T-BACK DENIM JACKET / GUNZOU EXCLUSIVE
- #006 LV 2ND T-BACK JACKET / GUNZOU EXCLUSIVE
- #012 LV 36's T-BACK JACKET / GUNZOU EXCLUSIVE
- #029 WW II LV T-BACK JACKET / GUNZOU EXCLUSIVE
- #025 LE WORK JACKET / GUNZOU EXCLUSIVE

Additionally, a special package featuring a limited edition denim jacket and the GUNZOU book is available for 110,550 yen (tax included). This exclusive package includes different photography by TAKAY, highlighting the jacket's design.

Special features will also include various other denim jackets from New Manual, including the ONE-WASHED versions. The GUNZOU x New Manual book will be sold separately for 3,520 yen (tax included).

Special Event

A special talk will be held on December 3, 2025, to commemorate the book's publication. Notable speakers include:

- Hiroshi Fujiwara, Director of BerBerJin
- Tetsuro Nagase, Stylist for GUNZOU
- Chito Shin, Project Art Director

In an era where vintage fashion is experiencing a remarkable revival, the talk will explore the charm of vintage items and why they captivate us. The event will run from 19:00 to 20:30 at Daikanyama Tsutaya's event space on the 2nd floor, also available via Zoom.

Participation Details

To participate in the limited denim jacket lottery, one must apply via a QR code available at the event site. The application period is from November 29 at 9:00 until December 9 at 20:00. Each individual can apply once per jacket model, and orders cannot be modified after submission.

Important Note: The lottery is not first-come-first-served and will be carried out randomly. Results will be announced after the application period ends, and winners will be charged automatically via their registered credit card. Please note that shipping dates cannot be specified, and there are no refunds after winning.

About the Collaboration

This collaboration emphasizes the essence of vintage fashion, presenting items shaped by time and rich with stories. Following the insights gathered from a series of eight experimental literary publications featuring a collective of renowned writers, photographers, and stylists, this event serves as proof of the successful melding of literature, art, and fashion. Welcome to a space where vintage clothing tells its own narrative, guided by the expertise of the New Manual team.

For additional information on each participant and further details on the event, check their respective websites: