#USA #San Francisco #hospitality #Email Marketing #Sojern

Sojern Unveils Fully Managed Email Campaigns

In a groundbreaking move for the hospitality industry, Sojern, a leading marketing platform for hotels and restaurants, has launched a fully managed email marketing service as part of its commission-based offering. This innovative solution streamlines hotel marketing efforts and helps promote direct bookings while fostering guest loyalty.

The Need for Effective Email Marketing

The travel and hospitality sectors are evolving rapidly, with email campaigns emerging as one of the most effective tools for engaging travelers and strengthening customer loyalty throughout their journey. With an expected revenue growth to $17.9 billion by 2027, email continues to hold significant potential for hoteliers. However, many hotels face challenges such as time constraints, budget limitations, and lack of expertise, which often hinder their ability to execute successful email campaigns.

Sojern’s new service addresses these issues by allowing hotels to collaborate with their platform to effortlessly conduct high-performing email campaigns without utilizing their own resources. By leveraging Sojern’s AI-driven marketing technology, hoteliers gain access to an integrated solution that combines the Guest Marketing Suite with professional email designers and copywriters. This ensures a seamless process for creating, deploying, and measuring campaigns.

Personalization and Engagement

Current consumers increasingly seek personalized experiences, impacting their expectation levels from brands, particularly in the hospitality sector. According to Noreen Henry, Chief Revenue Officer at Sojern, 90% of consumers expect brands to understand and anticipate their needs. Thus, hotels must offer tailored communication that resonates with prospective guests before their arrival.

Sojern's managed email solution allows marketers to generate timely, brand-centric content aimed at enhancing engagement, driving direct bookings, and fostering loyalty among guests. The service minimizes traditional constraints such as bandwidth and budget, enabling hotels to focus on providing exceptional guest experiences.

The Shift Toward Direct Bookings

While reliance on Online Travel Agencies (OTAs) remains prevalent, the landscape of hotel bookings is changing. Research indicates that by 2030, direct digital channels will surpass OTAs as the leading distribution method for hoteliers, with projected direct bookings reaching $409 billion compared to $333 billion from OTAs. Sojern's fully managed email service empowers hotels to capitalize on this shift by delivering personalized email marketing campaigns designed to re-engage past guests, drive repeat visits, and reclaim abandoned bookings.

This strategy is critical since returning customers typically spend 67% more than new ones. Thus, investing in targeted email campaigns is not just beneficial; it’s essential for revenue growth.

Positive Customer Feedback

Nicole Williams, Principal/VP Sales & Marketing at Daryon Hotels International, expressed her satisfaction with Sojern’s services, noting, “Working with Sojern has been a fantastic experience. Their email marketing campaigns have helped us reach the right audience and generate more bookings.” The seamless process and clear reporting have contributed to tangible results for her hotel.

Pay-for-Performance Model

Budget constraints often limit hotel marketers’ abilities to increase brand awareness among potential travelers. Sojern’s pay-for-performance pricing model ties costs directly to revenue, enabling hotels to engage in managed email campaigns while only paying for the results.

Furthermore, Sojern’s multichannel approach reduces upfront costs while ensuring alignment at all customer touchpoints to maximize conversion rates. Employing sophisticated attribution methodologies allows hoteliers to effectively engage travelers across multiple channels, optimizing marketing expenditures to enhance overall ROI.

Conclusion

Sojern’s full-service email marketing offering revolutionizes the way hotels can market their services, providing the necessary tools and expertise without straining internal resources. As hotels look to enhance their direct booking strategies and engage customers meaningfully, Sojern’s innovative solutions position them at the forefront of this significant industry transition. To learn more about Sojern’s fully managed email service, hoteliers can join the waitlist to stay informed.

About Sojern

Established in 2007 and headquartered in San Francisco, California, Sojern has become a trusted marketing platform for over 10,000 travel marketers worldwide, aiming to enhance growth and profitability within the industry. With teams spanning North and South America, Europe, the Middle East, and the Asia-Pacific region, Sojern offers an extensive suite of user-friendly software and services that provide unparalleled insights into travelers, intelligent audience targeting, and multi-channel marketing optimization.