#Japan #Tokyo #Hello Kitty #Sanrio #Laura Ashley

Laura Ashley Teams Up with Sanrio for Charming Tote Bags

On July 28, 2023, the beloved British lifestyle brand Laura Ashley will debut a delightful new line of packable tote bags featuring popular Sanrio characters. With a pre-order option available online starting July 18, fans of both brands can get an exclusive first look at this unique collection.

Founded in London in 1953, Laura Ashley has become a globally adored label known for its beautiful products inspired by British history and nature, enriching homes and lifestyles. The brand has steadily expanded its retail presence in Japan, boasting 17 stores primarily in department stores.

The forthcoming packable tote bags showcase four famed Sanrio characters: Hello Kitty, My Melody, Cinnamoroll, and Kuromi. Each design includes these iconic characters nestled within Laura Ashley's original floral prints, offering a special blend of cuteness and practicality. These tote bags can easily transform into a charming charm that can be attached to other bags when not in use, demonstrating a unique blend of function and whimsical design.

Featured Designs

1. Hello Kitty x Rozanne Packable Tote
- Price: ¥5,390 (tax included)
- A delightful design featuring Hello Kitty's face amidst a bouquet of roses, sure to please fans.

2. Cinnamoroll x Selham Daisy Packable Tote
- Price: ¥5,390 (tax included)
- This feminine design brilliantly showcases Cinnamoroll peeking out playfully between daisies.

3. My Melody x Meadow Veil Packable Tote
- Price: ¥5,390 (tax included)
- A heartwarming portrayal of My Melody lounging among a colorful array of blossoms.

4. Kuromi x Freshford Packable Tote
- Price: ¥5,390 (tax included)
- Capturing Kuromi's various expressions set against the backdrop of cheerful poppies, this design is both fun and trendy.

How to Purchase

The adorable Sanrio character packable tote bags are available for pre-order online at Laura Ashley's official store and will be sold in stores across Japan starting July 28. However, note that there will be no prior reservations accepted at physical locations.

Stay Connected

Follow Laura Ashley Japan on social media for the latest updates and exclusive insights:

• - Instagram: @lauraashley_japan_official
• - X (formerly Twitter): @ShopLauraashley

Come and explore the enchanting world of Laura Ashley and Sanrio! Whether you want an eye-catching tote for daily use or a stylish charm for your bag, this collaboration is not to be missed.