Explore MINISO's First Flagship Store in Poland That Redefines Shopping

MINISO's First Polish Flagship Store: A Shopping Paradise in Warsaw

MINISO, a renowned global lifestyle brand, has officially opened its first flagship store in Poland at Złote Tarasy, a prominent shopping destination in Warsaw. The grand opening took place on December 19, 2025, showcasing the brand's commitment to bringing innovative and high-quality products to its customers in Europe. This flagship location is a celebration of creativity and fun, providing an immersive shopping experience that resonates with younger consumers.

Spanning over 1,000 square meters, the new store features a vibrant design that captivates shoppers. The carnival-inspired ceiling and lively themed displays create an inviting atmosphere filled with joy and excitement. It is designed to be a one-stop shopping destination, offering a diverse range of high-quality products across various categories, including beauty and fragrance, home essentials, and collectible toys.

A remarkable aspect of the MINISO flagship store is its dedication to licensed intellectual property (IP) products. More than 60% of what the store offers features characters and themes from beloved franchises. Exclusive zones have been curated to highlight Disney icons, such as Stitch and Winnie the Pooh, enhancing the shopping experience for fans of all ages. Notably, the store also features popular characters from Sanrio, Chiikawa, and BT21, underscoring MINISO's leadership in IP-driven retail.

The opening event was a highlight for local fans, marked by the debut of MINISO's Gift Bear Friends mascot and interactive experiences that engaged the hundreds of attendees. Energetic dance performances and DJ sets added to the festive atmosphere, making the launch a memorable occasion.

Included in the store's offerings is the highly anticipated Zootopia-themed collection, featuring an array of products like plush toys and essential everyday items. The Hello Kitty Pop Star vinyl plush series, for example, stands out as a must-have for Gen Z shoppers looking for trendy and enchanting gifts.

This flagship store doesn’t just symbolize MINISO’s expanding presence in Poland, but also reinforces the brand’s strategy to redefine retail through emotional engagement and innovative design. The establishment of this location follows two successful store openings in key retail settings across Poland in the past year, which align with MINISO's mission to bring delightful shopping experiences to consumers across Europe.

As MINISO continues to grow, more stores are planned in various Polish cities, further expanding their product offerings and reinforcing their philosophy that 'Life is for Fun.' Since its inception in China in 2013, MINISO has built a global reputation as a brand that consistently provides high-quality, affordably priced products, all while maintaining a delightful and engaging shopping experience. It aims to further enhance its footprint in the European market in the months and years to come, ensuring that every visit is a rewarding adventure filled with unexpected treasures.

For those who love unique, creative, and fun shopping experiences, MINISO's flagship store at Złote Tarasy is indeed a must-visit destination that offers something for everyone, reflecting the brand’s ethos and commitment to excellence.