Shiratori Pharmaceutical Group Enters Japan with MALAP Brand
The Shiratori Pharmaceutical Group, headquartered in Narashino, Chiba, is set to unveil its official e-commerce site, Shiratori Wellpharma, on June 30, 2025. This platform marks an exciting opportunity for Japanese consumers as it will exclusively feature products from the popular Vietnamese MALAP brand, which is represented by Ocean Capital in Vietnam.
About MALAP and Ocean Capital
Ocean Capital, based in Hanoi, is a leading distributor of health and wellness products in Vietnam. Under the leadership of CEO Truong Thanh Minh, the company has established the MALAP brand as a bestseller in the Vietnamese market. In addition to its success in Vietnam, Ocean Capital also manages a wide array of cosmetics and health food products across eight different countries globally.
The official e-commerce launch aims to bring overseas successes to Japan, allowing consumers to experience MALAP’s health products that are already popular in Vietnam. Shiratori Pharmaceutical Group is dedicated to bridging the gap between Japanese manufacturers looking to enter the Vietnamese market and Vietnamese businesses aiming to sell products in Japan.
Marketing Strategy
Shiratori's marketing strategy capitalizes on Ocean Capital’s expertise in influencer marketing. The company plans to collaborate with a diverse range of influencers, including Vietnamese personalities thriving in Japan, Japanese influencers with a love for Vietnam, and even influencers residing in Vietnam. This approach aims to bolster product awareness and recognition among potential customers.
The target market for these health products includes not only the Vietnamese community living in Japan but also Japanese consumers who are eager to try the trending health products from Vietnam. The online platform is positioned to cater to this demographic effectively, ensuring that these sought-after health supplements become easily accessible to Japanese consumers.
Product Highlights
Ocean Capital’s MALAP brand currently features remarkable products such as:
- - MALAP WOMEN SECRET priced at ¥6,990
- - MALAP OMEGA 3 KRILL priced at ¥7,770
These products are specially formulated to cater to various health needs and are aimed at enhancing the quality of life for consumers.
Customer Support
For general inquiries, customers can reach out to Shiratori Wellpharma's customer service through their toll-free number at 0120 (123) 877. Customer service representatives are available on weekdays from 10:00 AM to 4:00 PM, excluding weekends, national holidays, and other company holiday periods.
Conclusion
Shiratori Pharmaceutical Group's venture into the Japanese e-commerce market with the MALAP brand is not just a retail opportunity; it's an exciting cultural connection and a strategic move to expand international trade. By leveraging the popularity of the MALAP products in Vietnam, Shiratori aims to provide Japanese consumers with the benefits of health and wellness that have made MALAP a household name back home. As the launch day approaches, anticipation is building for what could be a significant development in the health product landscape in Japan.
For more details regarding the product lineup, consumers can visit the official Shiratori Wellpharma website at
Shiratori Wellpharma.