#Influencer Marketing #Brussels #Belgium #Stellar Tech #IROIN

Stellar Tech Strengthens Its European Presence with the Acquisition of IROIN®

Stellar Tech, a frontrunner in influencer marketing technology, has recently taken a significant step forward in expanding its operations across Europe by acquiring IROIN®, the premier influencer marketing platform based in Germany. This acquisition represents a strategic move aimed at enhancing Stellar's product offerings and accelerating its growth within the DACH region—comprising Germany, Austria, and Switzerland—as well as throughout Europe.

This purchase is notable as it marks Stellar Tech's second acquisition in under a year, following its acquisition of Influo (now rebranded as Creatorz) in June 2024. Such rapid growth cements Stellar Tech's commitment to innovation and development, thereby reinforcing its status as a key player in the European influencer marketing landscape.

About IROIN®

IROIN® is acclaimed for its advanced influencer marketing solutions, which enable hundreds of agencies and brands to expertly manage their relationships with influencers while effectively tracking campaign performance. Known for its user-friendly interface and strong analytic capabilities, IROIN® has earned recognition in the DACH region, having facilitated impactful campaigns for notable companies such as Spotify, Porsche, and Service Plan. With a strong foothold in Germany, Austria, and Switzerland, IROIN® is respected for fostering authentic connections between brands and creators.

Stellar Tech's Innovative Solutions

Founded by Cathy Pill and Sarah Levin Weinberg, Stellar Tech has rapidly established itself as a trusted name in influencer marketing. The company provides an extensive suite of sophisticated AI-based tools, including the Stellar platform, which assists marketers in over 30 countries to optimize their influencer marketing campaigns. Renowned for unmatched performance analytics and ROI measures, Stellar presents actionable insights that set a benchmark for innovation within the industry.

Operating out of Brussels and Paris, Stellar Tech holds a robust presence in markets such as France, Belgium, the Netherlands, Switzerland, Italy, and the UK. The company also serves prestigious clients including Disney, Nintendo, Dyson, Air France, and Ketchum.

The incorporation of IROIN®'s innovative technology into Stellar Tech's portfolio will significantly enhance the company’s ability to provide scalable and effective influencer marketing solutions to clients across Europe. "We are thrilled to welcome IROIN® to the Stellar family," said Cathy Pill, CEO of Stellar Tech. "The IROIN® team has developed a remarkable platform that perfectly complements our existing solutions. This acquisition is a crucial step in our ambitious plan to become the undisputed European leader in influencer marketing technology."

Cathy continued, "We are not merely pursuing geographic expansion; we are amalgamating the brightest minds and technologies across the continent to create a product that surpasses everything currently on the market. Our mission is to develop the most powerful, intuitive, and comprehensive influencer marketing platform in Europe, and with the IROIN® team joining us, we are well on our way to achieving that goal."

Leadership Changes

As part of this acquisition, the leadership structure at Stellar Tech will undergo changes. Mathis Betz, the former CEO of IROIN®, will now serve as Strategic Chief Commercial Officer (CCO), while former Technical Director André Kilz will take on the role of Chief Product Officer (CPO). Their expertise in the influencer marketing sector will be critical as the company continues to expand and enhance its product offerings.

Both teams share an aligned vision for the future of influencer technology, with an increasing focus on AI to unlock new opportunities and fuel innovation within the industry. In expressing his thoughts on the acquisition, Mathis Betz remarked, "Uniting our strengths with Stellar Tech signifies an exciting new chapter for IROIN®. Our companies not only share a vision for the future of influencer marketing, but we also share a deep commitment to trust, innovation, and excellence. The merger of our DACH market expertise with Stellar's broader European presence creates a genuine pan-European powerhouse, which will deliver enhanced value to our clients and partners."

While IROIN® and Stellar will continue to operate as distinct brands for the time being, a gradual merging of their platforms is anticipated to lead to the creation of the most robust influencer marketing solution available in the European market. For further information, visit Stellar.io or contact Sarah Levin at [email protected]