#Paris #France #K-Beauty #Hair Loss #Grabity Shampoo

Grabity Shampoo: A New Era in Hair Care

Grabity Shampoo, a trailblazing K-Beauty product designed to address hair loss, has made its grand entrance into the European market, captivating beauty enthusiasts across the continent. Developed by top scientists from the Massachusetts Institute of Technology (MIT) alongside Professor Haeshin Lee from the Korea Advanced Institute of Science and Technology (KAIST), this innovative shampoo is already creating waves in the beauty industry.

From Korea to Europe: A Rapid Ascent

Launched a year ago in Korea, Grabity Shampoo has witnessed unprecedented success, selling over one million bottles and generating a staggering 20 billion KRW in revenue. Even more impressively, it sold out within just 39 minutes at retail giant Olive Young, reflecting the immense demand and popularity of the product. As Grabity expands into global markets, including Japan, the USA, Taiwan, and the United Arab Emirates, its recent showcasing at the FOIRE DE PARIS 2025 marks a significant milestone in its European venture.

Taking place from April 30 to May 13 at the Paris Expo Porte de Versailles, the FOIRE DE PARIS is a renowned consumer goods fair celebrating 120 years, expecting more than 450,000 visitors. Grabity’s booth garnered overwhelming interest, completely selling out its 5,000 units prepared for the opening day in a matter of hours.

Innovative Technology for Effective Results

At the FOIRE DE PARIS, Grabity introduced its signature Hair Lifting Shampoo along with the new Hair Lifting Shot, emphasizing their dual-action benefits for preventing hair loss and enhancing volume. One of the standout features demonstrated at the event was the proprietary LiftMax308™ technology, which transforms fine, lifeless hair into thicker, fuller strands. LiftMax308™, a patented polyphenol-based complex, not only safeguards the hair structure but also shields against heat and UV damage while providing a significant lifting effect.

According to a study published in Advanced Materials Interfaces, the effectiveness of this technology is substantiated, with results showing a remarkable 90% reduction in hair loss within just a week of use, and a striking 140% increase in volume after one application.

Eco-Friendly and Vegan Formulation

Consciously committed to sustainability, Grabity’s formulas are 100% vegan and have achieved the “Excellent” skin safety rating from Dermatest Germany. In alignment with European ecological standards, the brand employs recycled coconut shells for its packaging, contributing to a notable reduction in plastic waste.

“Grabity delivers scientifically backed results,” stated Haeshin Lee, who also serves as the CEO and a respected professor at KAIST. “The Paris fair has unequivocally shown that Korean innovations are resonating with consumers across Europe.”

About Polyphenol Factory

Founded in 2023 by KAIST faculty members, Polyphenol Factory is a research-driven startup dedicated to marketing innovative polyphenol technologies sourced from nature. The company is on a mission to “enhance everyday life through science” and is at the forefront of a new wave in global lifestyle transformation.

For more information on Grabity and its groundbreaking products, visit their website or contact: Anna Lee at [email protected].