HIROFU Unveils Stunning New Colors for ROCHE and RITMO Bag Collections

HIROFU Unveils New Colors for ROCHE and RITMO Collections

HIROFU, the renowned women's bag brand under the World Group, is set to release new colors in its celebrated bag series, ROCHE and RITMO, starting from August 27. With a focus on minimalism, the brand offers products that embody simplicity while providing a comfortable user experience. The new shades, 'Deep Sea' and 'Fizz', will be available in HIROFU stores across the country and online.

Introducing the 2025 Autumn/Winter Collection Colors

The latest drop features two stunning new shades:

- Deep Sea: A rich, deep blue reminiscent of the ocean, this color evokes intellect and tranquility. It stands out brighter than traditional navy and complements gray or black, creating a sophisticated adult impression.
- Fizz: Meaning 'bubble', this first-ever gold in the series is a soft, creamy champagne hue. Its gentle tone blends harmoniously with beige or white, adding a refreshing touch and lightness to any outfit.

A Timeless Choice

The ROCHE and RITMO series have garnered a loyal following due to their simple yet adorable designs, crafted from soft, lightweight cow leather that is perfect for various occasions. HIROFU's bags are not merely aesthetic but stand the test of time, reflecting the brand's philosophy since its establishment in 1978. With minimalist and contemporary designs, they focus on quality materials that ensure longevity in style.

The availability of these new colors promises to enhance the versatility of the ROCHE and RITMO collections, allowing the modern woman to express herself uniquely while enjoying the comfort of these bags.

Price List

- ROCHE Leather Tote Bag S: ¥51,700 (tax included)
- ROCHE Leather Shoulder Bag M: ¥55,000 (tax included)
- ROCHE Leather Shoulder Bag S: ¥53,900 (tax included)
- RITMO Leather Shoulder Bag S 2WAY: ¥64,900 (tax included)

Don't miss the chance to explore these beautiful new colors at any of the nationwide HIROFU shops or on their official online store.

Learn More

For more details about the newly released ROCHE and RITMO colors, visit here.

Connect with HIROFU

Stay updated with HIROFU on social media:

- Instagram: @hirofu_official
- LINE: HIROFU LINE

About HIROFU

HIROFU's brand concept centers around simplicity, minimalism, and contemporary design. Since its founding, HIROFU has focused on the quality of materials to create products that are not influenced by fleeting trends but are timeless and durable. Their philosophy is to provide bags and accessories that you can cherish for years to come.