#United States #Jersey City #Misunderstood Whiskey #JDJ Foundation #Toddy Campaign

Misunderstood Whiskey Co. Reintroduces Its Charitable Campaign

In recognition of National Cancer Prevention Month this February, Misunderstood Whiskey Co., a prominent player in the beverage industry, is re-launching its charitable initiative known as "Have A Toddy, Help Somebody." This campaign is aimed at benefiting families who are faced with the daunting battle of cancer and has already raised over $20,000 in previous years. This time, the company aspires to surpass that achievement.

Throughout February, Misunderstood Whiskey Co. pledges to donate one dollar from each 750ml bottle sold of its popular Misunderstood Ginger Spiced Whiskey. Customers can participate in the campaign by purchasing the whiskey online at shopmisunderstoodwhiskey.com or at select retail locations nationwide. Additionally, participating bars and restaurants across the country will be serving a special Hot and Iced Toddy created with Misunderstood Ginger Spiced Whiskey, further promoting the cause.

Supporting Families in Need

The campaign's proceeds will go to the JDJ Charitable Foundation, a non-profit organization created by James Blauvelt. After losing both of his parents to cancer, James established the foundation to provide crucial financial assistance to families fighting cancer. The organization focuses on helping families cover living expenses, food, travel, and other costs during such challenging times. Furthermore, JDJ Foundation offers scholarships to high school seniors impacted by cancer and funds critical research in the fight against the disease.

JD Recobs and Chris Buglisi, the co-founders of Misunderstood Whiskey Co., stated, "This campaign is incredibly important to us. We cherish the ability to support families navigating tough times, and we’re delighted to partner with our good friend James. We are thankful for the growing number of partners and customers who've embraced this initiative and aim to make a greater impact this year."

James Blauvelt remarked on the positive impact of previous campaigns, saying, "Thanks to the success of this initiative, we've helped affected families cover food, utility bills, and other essentials. The financial strain that accompanies a cancer diagnosis can be overwhelming, and our foundation strives to alleviate that burden quickly. We are deeply appreciative of Misunderstood Whiskey's continued support."

Delicious Recipes for a Worthy Cause

To elevate the campaign’s visibility, Misunderstood Whiskey Co. has curated eight tantalizing toddy recipes, both hot and iced, featuring their flagship product, Misunderstood Ginger Spiced Whiskey. Notable recipes include the Ginger Hot Toddy and TIKI Toddy. Each recipe emphasizes the use of their uniquely crafted whiskey, which blends select bourbon and American whiskey aged in oak barrels, giving it a smoother taste with real ginger undertones.

Ginger Hot Toddy Recipe

• - 2 oz Misunderstood Ginger Spiced Whiskey
• - 5 oz Hot Water or Chamomile Tea
• - ½ oz Honey Syrup
• - Squeeze of Fresh Lemon
• - Optional: Star Anise, Cinnamon Stick, and/or Lemon Peel for garnish

Directions: Combine ingredients in a hot mug, stir, garnish, and serve warm.

TIKI Toddy (Iced) Recipe

• - 1 ½ oz Misunderstood Ginger Spiced Whiskey
• - 1 oz Passion Fruit Liqueur
• - 1 oz Lemon Juice
• - ½ oz Honey Syrup

Directions: Mix all ingredients in a shaker with ice. Shake well and strain into a rocks glass over fresh ice. Garnish with pineapple and a purple orchid.

About Misunderstood Whiskey Co.

Misunderstood Whiskey Co. began as a small kitchen creation by two best friends with the goal of producing easy-drinking whiskeys made from genuine ingredients. Their flagship offering, an American whiskey infused with ginger, is designed to be approachable for newcomers while also providing depth for whiskey enthusiasts. Produced and bottled in Bardstown, KY, Misunderstood Whiskey is proud to carry a unique taste thanks to its distinctive ingredients.

As part of their innovative journey, the founding team also introduced OATRAGEOUS Oat Milk Liqueur, marking a breakthrough in dairy-free cream liqueurs in the U.S.

About JDJ Foundation

The JDJ Charitable Foundation is dedicated to aiding families battling cancer. Started by Blauvelt, the foundation aims to alleviate financial pressures while also contributing to educational goals and cancer research. More information and donation options are available at jdjfoundation.org.

This year, Misunderstood Whiskey Co. and the JDJ Foundation are eager to make a significant difference for families struggling with cancer through their combined efforts in this remarkable campaign.