#Japan #AI Technology #Tokyo #Beauty Industry #Metareal SA

Introduction

On December 22, 2025, Rosetta Co., Ltd., led by CEO Junichi Goishi, will launch a premium plan for its AI agent, Metareal Salon Insight (Metareal SA). This innovative solution offers beauty salons a demand forecast report for new products, leveraging AI to redefine how salons approach product launches and engage with vendors.

What is Metareal SA?

Metareal SA is designed to scan and analyze various factors within the beauty industry, including social media posts from hairstylists, customer reviews, and exhibition information. It scores salons based on their inclination to introduce new products and their brand preferences. This information allows sales representatives to understand each salon's level of interest at different stages of product consideration, enabling them to make timely and relevant proposals.

Context and Need

As trends and product updates accelerate through social media, traditional sales approaches often rely on fixed lists and annual events, leading to missed opportunities where salons may not engage with new products promptly. Particularly during product launch periods, competitive brands can seize early access to salons, creating challenges for new entrants. Metareal SA was developed to address these sales hurdles, providing real-time insights into which salons are more likely to consider new products.

Key Features of Metareal SA

1. Automated Analysis of Social Media and Other Inputs

Metareal SA automatically parses information from hairstylist social media platforms, customer reviews, and exhibition data. By analyzing post contents and hashtags, it can determine brand preferences, technology trends, and readiness for new product consideration.

2. Scoring System for Interest and Proposal Timing

With Metareal SA, factors like "growing interest, comparison, or just before implementation" are visually represented. This scoring system allows sales reps to tailor their pitches according to each salon's current interest level.

3. Custom Proposal Templates

The platform can automatically generate proposal templates specific to each salon. Based on individual scores, it provides tailored recommendations for products, promotional strategies, and conversation topics, streamlining the sales process significantly.

Target Users

This service is geared towards sales representatives and planners in cosmetics companies and beauty dealers, along with brand managers and marketing staff responsible for new product launches and promotional strategies. Additionally, it supports salon support and education teams who handle post-introduction follow-ups and product training.

Strengthening Industry-Specific AI Consulting

Rosetta is not stopping at Metareal SA. The company is committed to expanding its generative AI offerings across various sectors, starting with financial industries. Their series, dubbed "Shigoto Owaru AI," aims to simplify complex industry problems using AI solutions.

The Purpose of the Consulting Service

Rosetta believes that speed and adaptability in implementing AI solutions are vital for success. The company focuses on how to iteratively and efficiently adapt these technologies to meet real-world needs. Their consulting service emphasizes practical experimentation and swift iterations, especially in industries considered challenging for AI adoption.

Conclusion

Metareal SA is set to be a game-changer in the beauty industry where data-driven decisions can make a significant difference in sales outcomes. With this AI-driven approach, beauty companies can more effectively engage with salons and enhance their product introduction processes. To learn more about the service or for inquiries, reach out to [email protected] or visit Metareal SA page.