#Japan #frozen meals #Watami #Tochigi

Watami's New Manufacturing Facility: A Leap Forward in Frozen Meals Production

Watami Inc., renowned for its frozen prepared meal delivery service, "Watami no Takushoku Direct," is set to take a significant step forward in its operations by officially launching its second manufacturing facility. The new site, named "Watami Handmade Kitchen Tochigi Center," located at 1062-34 Honjo, Nishikata, Tochigi City, Tochigi Prefecture, will commence operations in April 2025. This advancement will enhance the production capabilities of frozen meals, providing an array of benefits including increased production volume, improved product quality, and stable supply to consumers.

Expanding Production Capabilities

The Tochigi facility is designed with a monthly production capacity of 400,000 meals, marking a critical milestone in Watami's strategy to meet growing consumer demand in the frozen food market. With this new facility, Watami plans to incorporate more organic vegetables cultivated on its own farms into its meal offerings, further aligning its products with modern dietary trends emphasizing health and wellness.

Quality and Variety

Watami's frozen meals are crafted by professional nutritionists, ensuring a balanced approach to meal preparation. The company intends to expand its seasonal menu offerings, utilizing high-quality local produce and fish to create diverse meal options tailored for every season. By leveraging exclusive recipes developed through years of experience in the food service and delivery sectors, Watami combines freshness with exceptional taste.

Commitment to Sustainability

The new factory also reflects Watami's commitment to sustainability, as it actively adopts practices aligned with the United Nations Sustainable Development Goals (SDGs). These initiatives include:

• - An ongoing commitment to the RE100 initiative, focusing on 100% renewable energy
• - Reducing food waste within the manufacturing process
• - Utilizing environmentally-friendly packaging materials
• - Minimizing food loss throughout its logistics operations
• - Promoting the use of domestic, organic ingredients for meal preparation

By integrating these principles into its manufacturing practices, Watami aims to not only deliver excellent food but also contribute positively to the environment.

Customer-Centric Approach

"Watami no Takushoku Direct" delivers delicious and nutritionally balanced frozen meals directly to customers’ homes. The service has gained popularity among various demographics, including busy dual-income households, expatriates, and seniors, because it provides convenience without compromising on quality or health standards. Utilizing customer feedback, Watami is continually refining its offerings, prioritizing taste and customer satisfaction.

Conclusion

As Watami expands its operations with this new Tochigi facility, the company not only fortifies its position in the frozen food market but also enhances its ability to provide high-quality, nutritious meals to its customers. With a focus on sustainability and health, Watami is poised to revolutionize the way people perceive and consume frozen foods, ensuring that each meal delivered is a step toward a healthier lifestyle. Watami continues to adapt and innovate, fulfilling the evolving needs of modern consumers while maintaining strong ethical and environmental principles.