#United States #Dallas #Franchise Growth #men's grooming #Boardroom Salon

Boardroom Salon Prepares for 2026

Boardroom Salon, a premier destination for men's grooming and styling, is gearing up for an exciting 2026 after a strong year of operational enhancements and robust franchise momentum. Under the leadership of CEO Jeff Helfgott, a seasoned multi-unit operator and Army veteran, the company has concentrated its efforts on refining its business model while bolstering franchisee confidence.

In the past year, Boardroom has made significant strides in improving its in-salon experience, focusing on quality rather than expanding rapidly across locations. This strategic approach aimed to enrich customer satisfaction and reinforce the brand's reputation in the men's grooming industry. By enhancing core operations and nurturing franchise partners, Boardroom has created a stable foundation for future growth.

Operational Initiatives and Franchise Confidence

Throughout 2025, Boardroom implemented key initiatives designed for smoother daily operations and a standardized customer experience across its locations. Notably, the company reported no saloon closures in 2024 or 2025, and 67% of franchisees have opted to expand by reinvesting within their operations. The brand has made headway with existing partners, including a significant multi-unit franchise group in Oklahoma, while maintaining its position as one of the fastest-growing private companies in America, as recognized by the Inc. 5000 list for seven consecutive years.

Membership Growth and Customer Trust

A significant driver of Boardroom's success in 2025 has been its membership program. Following the system-wide rollout, the number of membership visits has increased threefold, and member retention rates remain impressively low at around three percent. High Net Promoter Scores in the seventies to low eighties, alongside Google ratings averaging above four stars, indicate strong customer satisfaction and trust.

Enhancements to the Boardroom Experience

In addition to refining its operations, Boardroom introduced various systems and infrastructure improvements. These initiatives include:

• - A company-wide reset of the salon experience, honing in on service flow, merchandising, and visual standards.
• - Expanded training programs and technological upgrades aimed at maintaining stylist performance and service consistency.
• - The launch of a proprietary grooming product line, providing customers with an extended experience outside of the salon.

As CEO Jeff Helfgott aptly put it, "Sustainable growth shows up in the details. When clients trust the experience and owners see consistency at the salon level, the business takes care of itself." This focus on quality and stability is expected to underpin Boardroom's future successes.

Looking Ahead: Strategic Growth Plans

Moving into 2026, Boardroom is positioned to maintain its expansion in select regional markets, such as Arizona, Georgia, Tennessee, North Carolina, and Virginia. As part of its growth strategy, the company is prioritizing unit-level profitability and recruiting franchise partners from diverse backgrounds. Helfgott’s experience as a multi-unit operator allows for a franchisee-first mindset, ensuring that expansion efforts are aligned with the interests of all stakeholders involved.

In addition, Boardroom actively provides incentives for veterans, fostering a company culture that appeals to service-oriented franchise owners.

Boardroom Salon continues to uphold its reputation as an industry leader in men’s grooming, delivering a blend of exceptional service, sophisticated ambiance, and an unwavering commitment to excellence. As they head into 2026, the brand remains excited about new opportunities ahead.

For more information regarding Boardroom Salon for Men and franchise opportunities, please visit their official website.