#Japan #Sony Bank #Hirosaki #Tsugaru Lacquer #Tanaka Meisan

Supporting Tsugaru Lacquer's Future through Sony Bank GATE

In a bid to foster innovation while preserving history, Sony Bank is set to launch a new crowdfunding initiative on August 12, 2025, aimed at supporting the venerable Tsugaru lacquerware industry. This initiative marks a significant milestone as it will involve Tanaka Meisan Corporation, established in 1947 in Hirosaki City, Aomori Prefecture, making it the first local business to participate in Sony Bank GATE’s crowdfunding platform.

The Legacy of Tsugaru Lacquer

Tanaka Meisan has been a beacon of Tsugaru lacquerware, which boasts a rich heritage of over 300 years. This traditional craft, characterized by its unique artistic techniques and intricate designs, is at risk of fading amid modern consumer demands. However, the company has embarked on a journey to reinterpret and revitalize this exquisite art form, blending traditional craftsmanship with contemporary sensibilities.

At the heart of Tanaka Meisan’s philosophy is the belief that evolution is a fundamental aspect of tradition. By creating products that resonate with current trends, they have expanded their offerings beyond traditional items like rice bowls and chopsticks to include modern household goods, stationery, and even iPhone cases. This adaptive approach not only highlights the versatility of Tsugaru lacquerware but also aims to attract the younger generation, ensuring its legacy continues.

Innovative Products for a New Age

In 2020, as part of its effort to engage a younger audience, Tanaka Meisan launched the “Sawaru Tsugarunuri” series. This collection features lacquered glasses and tumblers that prioritize tactile sensation, allowing users to appreciate the smooth feel of lacquer while enjoying their drinks. This innovative use of traditional materials represents a fusion of art and functionality, and the popular premium line, “Yuinuri,” further emphasizes the artistic essence of Tsugaru lacquer.

Fast forward to 2023, Tanaka Meisan unveiled a groundbreaking product, “Sukie Tsugarunuri,” which successfully utilized transparency in lacquer to create luminous designs. The introduction of this product has garnered interest from various industries, signaling a promising expansion opportunity that could redefine the applications of Tsugaru lacquerware.

Sony Bank’s Commitment to Sustainability

Sony Bank aims to bridge the gap between socially-conscious businesses and individuals eager to contribute to solving societal challenges through investment. By providing a platform that connects investors with enterprises like Tanaka Meisan, Sony Bank not only supports innovative projects but also contributes to the Sustainable Development Goals (SDGs).

Through the Sony Bank GATE initiative, investors can support Tanaka Meisan’s endeavors by contributing 10,000 yen for shares, with a target fundraising goal of 5,000,000 yen. This approach allows backers to play a role in reviving and modernizing a treasured cultural heritage.

Conclusion

Sony Bank’s investment initiative represents an exciting opportunity for stakeholders interested in nurturing the arts and supporting sustainable business practices. As Tanaka Meisan forges ahead with its commitment to innovation while honoring the timeless craft of Tsugaru lacquerware, investors can look forward to being part of a timeless legacy that adapts and thrives in a contemporary landscape.

This crowdfunding venture not only safeguards a significant aspect of Japanese culture but also sets a precedent for how traditional arts can evolve in the modern world, ensuring their relevance for future generations.