HÄZE Tokyo Hosts Successful Popup Store Before Its Second Event in Daikanyama

HÄZE Tokyo's Successful First Popup Store

Tokyo-based refillable perfume brand, HÄZE Tokyo, wrapped up its inaugural pop-up store, "Moments in Between," in the Yoyogi Park area from June 4 to June 7, 2026. The brand, known for its philosophy of organizing thoughts and atmosphere through scent, launched its products on June 1 of the same year and was pleasantly surprised by the enthusiastic turnout during its first event.

An Engaging Experience

HÄZE Tokyo focuses on the transitions we experience in urban life, catering to moments such as moving, working, resting, and preparing for night outings. During the first pop-up store, attendees had the unique opportunity to experience three flagship scents: "Soft Dawn," "Still Moss," and "Nightwalk." These fragrances embody the brand's ethos and allow users to adapt their scent according to different daily moments.

The pop-up store featured not only the essence of the perfumes but also a 10mL refill bottle that’s portable, along with an aesthetically pleasing refillable aluminum case. This unique approach to fragrances piqued the interest of many visitors who appreciated the ability to test and select scents that fit their lifestyle.

Feedback from Attendees

Throughout the duration of the pop-up event, visitors had the chance to interact directly with the products, allowing them to gain insight into the scents, textures, and sizes that may not be captured through an online experience. The following feedback was noted:

- The idea of carrying perfume is refreshing.
- The case's quality makes it an ideal gift option.
- The fragrances are subtle and easily integrated into daily routines.

Among these products, the Starter Set, which combines all three scents with the refillable case, became particularly popular as it offered a full experience of HÄZE Tokyo’s concept and product system.

Upcoming Second Popup Store

After the success of the initial pop-up event, HÄZE Tokyo is excited to announce its second pop-up store from June 19 to June 21, 2026, in the fashionable district of Daikanyama. Similar to the first, this event will showcase all three scents, with opportunities to experience the Starter Set, 10mL refills, and refillable cases.

Operating hours are set from 11 AM to 8 PM, and the entry will be free, with no reservations needed. During these dates, Daikanyama, known for its trendy shops and cafes, will serve as a serene backdrop for this refined olfactory experience.

Moreover, the second pop-up aligns with Father’s Day on June 21, presenting a perfect opportunity for guests looking for gifts for their loved ones.

Event Details

- Event Name: HÄZE Tokyo Popup “Moments in Between”
- Dates: June 19 (Friday) - June 21 (Sunday)
- Location: 25-3 Sarugakucho, Shibuya, Tokyo
- Access: 3-minute walk from Tokyu Toyoko Line's Daikanyama Station
- Operating Hours: 11 AM - 8 PM
- Entry Fee: Free, no reservation needed
- Features:

- Testing of all three of HÄZE Tokyo’s scents
- Display and sale of the Starter Set (Black/White)
- Display and sale of refills (Soft Dawn/Still Moss/Nightwalk)
- Display and sale of refillable cases (Black/White)
- Information about pop-up exclusive offers and the brand concept

Special Offers

Visitors purchasing a Starter Set during the second pop-up will receive an exclusive pop-up gift. The offer includes receiving a refillable case in a different color than the purchased Starter Set:

- If the Black Starter Set is purchased, a White refillable case will be given, and vice versa.
- Supplies are limited and subject to availability.

This event presents a splendid chance for individuals to explore and select perfumes suitable for their own lives or as gifts for others in a relaxed setting.

Online Store Launch

For those unable to attend the pop-up store, HÄZE Tokyo products are also available through their official online store, which started operations on June 1, 2026. This includes the Starter Set, 10mL refills, and refillable cases allowing customers ease of access to their perfume solutions.

Final Notes

HÄZE Tokyo continues to be committed to offering innovative scents that act as tools for enhancing daily transitions. More popup store events are planned in various locations across Tokyo, with updates available on their official website and Instagram.