#Japan #Nagoya #JOYSOUND #Excing #StudyJam

Introduction to Excing's New Initiative

Excing, the company behind the popular karaoke service JOYSOUND, has recently taken a significant step in marketing by launching an innovative education program called StudyJam. Collaborating with Chukyo Television and Equol, this initiative aims to engage high school students directly, offering them a unique opportunity to contribute to the evolution of entertainment.

What is StudyJam?

StudyJam is an education-linked program that encourages high school students to delve into real-world challenges related to the JOYSOUND brand. As part of the program, students will explore various marketing themes, and through their research, they will present their findings. This not only fosters a practical relationship between students and a corporate entity but also deepens their understanding of the brand.

Main Themes for Exploration

• - Discovering viral songs
• - Innovative ways of utilizing scoring features
• - Enhancing the UX/UI of karaoke devices
• - New experiences in karaoke booths

Excing’s vision is grounded in respect for music and a relentless spirit of exploration. By directly interacting with the next generation of fans, the company aims to create entertainment that brings joy and enrichment to people’s lives.

Contributions to Educational Reform

Excing's commitment to education is already evidenced by its offering of the "Chorus Practice JOYSOUND" app, aimed at supporting music education. This application helps lighten the load for teachers while creating an environment where students can engage with music actively.

With the implementation of StudyJam, Excing seeks to further evolve its collaboration with educational institutions, contributing to improvements in working conditions for teachers and helping reduce their administrative burdens.

Deep Engagement through StudyJam

One of the standout features of partnering with StudyJam is the ability to construct a comprehensive marketing funnel: from awareness to experience, understanding, and ultimately advocacy. Participants will follow this pathway to foster genuine connections and loyalty to the brand—an engagement that passive advertising cannot achieve.
1. Awareness: Students will get to know JOYSOUND through video materials.
2. Interest: Their curiosity will deepen as they explore challenges related to the brand.
3. Experience: Students will embody their thoughts through hands-on experiences and presentations.

Creating Social Value through Education

This initiative does more than just corporate branding; it addresses significant challenges educators face, such as high barriers to business partnerships and the difficulty of aligning lesson timings with real-world business themes. By offering corporate challenges through video materials, Excing aims to enhance the quality of education, fostering a more open learning environment that inspires high school students’ initiative and creativity.

Future Prospects

Through this effort, Excing hopes to forge new connections with younger audiences while shaping the future of entertainment. The company intends to deepen partnerships with schools, focusing on music education support and exploratory learning. With a commitment to innovating the intersection of education and entertainment, Excing looks forward to unveiling further developments in this area.

About Equol and Chukyo Television

Equol, a subsidiary of Mitsui & Co., focuses on providing a proactive on-demand workforce system aimed at maximizing the potential of people's insights and experiences.

Chukyo Television, since 2018, has ventured beyond traditional broadcasting to create new business ventures like StudyJam, which synergizes their production expertise and online technology to provide innovative solutions in the field of education.

For more information, please visit: Chorus Practice JOYSOUND and Equol.