RITZ® Crackers Set to Make a Flavorful Comeback at the Big Game in 2026

RITZ® Crackers Set to Return to the Big Game in 2026

RITZ®, the beloved American cracker brand, has officially announced its return to the Big Game on February 8, 2026. This marks an eagerly awaited event for fans of the iconic snack, as the brand gears up to air a new 30-second advertisement during the third quarter of the event. RITZ® is well-known for its signature salty and buttery flavors, and this year, they’re taking things up a notch with some exciting innovations.

A Legacy of Flavor and Fun

For over 90 years, RITZ® has been a staple on family tables across America. As Steven Saenen, the category president of savory snacking at Mondelēz International, puts it, “Although we're immensely proud of this legacy, we're equally committed to delivering on cultural impact and relevance for this iconic brand.” The upcoming Big Game is not just another marketing opportunity; it’s a chance to reaffirm their commitment to providing memorable experiences for fans.

Last year, RITZ® made waves with its vibrant advertisement that introduced the RITZ® Salty Club, showcasing the unmistakable salty bite of their crackers amidst the stunning backdrop of Utah's Salt Flats. This February, they aim to build on that momentum with a creative direction that promises even more flavor and excitement.

Introducing a New Football-Shaped Cracker

In anticipation of the Big Game, RITZ® Crackers will also unveil a new football-shaped cracker. This limited-edition snack is designed to enhance the game-day experience, providing fans with a fun and festive option that maintains the classic salty and buttery taste they love. Steven Saenen emphasized the importance of connecting with fans, stating that the brand aims to deliver impactful, game-changing experiences.

A Comprehensive Marketing Strategy

This year’s Big Game advertisement is part of a larger 360-degree marketing campaign that includes various channels: from paid media and public relations to social media and retail engagements. The campaign, crafted by The Martin Agency and directed by Dan Opsal, will help elevate the RITZ® brand to an even broader audience.

Additionally, fans will be able to purchase the new football-shaped crackers in stores starting December 1, 2025. These crackers are ideal for snack spreads at tailgates and watch parties, making them a must-have for fans eager to celebrate the Big Game.

Stay Updated

For those looking to stay updated on this exciting campaign and the upcoming advertisement, RITZ® Crackers encourages fans to visit their official website at www.tasteofwelcome.com as well as follow them on social media platforms like Facebook, Twitter/X, TikTok, and Instagram.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq MDLZ) is the powerhouse behind RITZ® Crackers as well as other beloved snack brands like OREO, CLIF BAR, and Cadbury chocolate. With a significant global presence and a commitment to quality and innovation in snacking, Mondelēz is steering the future of snacks in over 150 countries. They’re proud members of the Standard and Poor's 500, Nasdaq 100, and Dow Jones Sustainability Index.

As we count down to the Big Game in February 2026, the excitement builds—not just for the thrill of the sporting event, but for the unforgettable flavors RITZ® Crackers plans to deliver to fans everywhere.