#Japan #Tokyo #FamilyMart #Convenience Wear #Fashion Designer

Convenience Wear's Impressive Milestone and New Product Launch

FamilyMart, a renowned name in the convenience store sector, has reached a remarkable milestone with its original apparel brand, Convenience Wear. Cumulatively, the brand has sold over 30 million pairs of socks, showcasing its growing popularity among customers. This accomplishment aligns with the company's ongoing commitment to enhancing customer satisfaction through its initiative, "Your Happiness Matters."

Introducing Wool Blend Socks

This winter season, Convenience Wear is set to launch a new line of wool blend socks starting on October 31, 2025, across nearly 16,400 FamilyMart stores nationwide (excluding select stores). This new offering will be the perfect addition to their already popular sock collection, which includes varieties such as short socks, ribbed socks, crew socks, and the uniquely designed line socks.

The wool blend socks are designed to keep your feet warm and comfortable, ideal for the cooler months ahead. The unique feature of these socks lies in their antimicrobial properties, elasticity, and superior moisture-wicking capabilities that wool is known for. Not only do they provide warmth, but they also ensure breathability, making them a comfortable choice for daily wear.

Product Details

• - Product Name: Wool Blend Socks
• - Price: 900 JPY (Tax included: 990 JPY)
• - Release Date: Available from October 31, 2025, onwards
• - Availability: Nationwide
• - Description: These new socks are recognized for being antimicrobial and odor-resistant, featuring distinct stitches at the toe with thoughtfully selected colors. Each type comes in two attractive color options: White Mocha and Dark Green Mix, both of which ensure style and function. Each color is offered in two sizes: 22cm-25cm and 25cm-28cm.

FamilyMart is emphasizing its innovative approach by collaborating with fashion designer Hiroshi Ochiai. Ochiai, who is also known for launching his own brand, FACETASM, in 2007, has a background that includes prestigious awards and collaborations with major global brands like Nike and Coca-Cola. His creative vision in the design of these socks aligns with the overarching ethos of Convenience Wear, which revolves around good materials, technology, and design.

Who is Hiroshi Ochiai?

Hiroshi Ochiai was born in Tokyo in 1977 and graduated from Bunka Fashion College. Over the years, he has gained acclaim in the fashion industry, winning awards such as the Mainichi Fashion Awards Newcomer Award and the Mainichi Fashion Awards Grand Prize. He has worked on major events such as the Rio Olympics Closing Ceremony and continually showcases his talents in Paris Men's Fashion Week.

Future Goals

In line with its philosophy of being a convenient presence in local communities, FamilyMart aspires to connect with customers personally, akin to family ties. The introduction of new fashion items like the wool blend socks demonstrates the brand's innovative spirit and commitment to quality. As Convenience Wear continues to evolve, they aim to create an indispensable part of their customer's lives.

Through these efforts, FamilyMart is not just a store—it’s a place where convenience meets care, striving to remain a relevant and essential part of its customers' daily experiences.