#USA #Oakland #Fresh Step #Fleur de Purr #luxury cat litter

A New Level of Luxury in Cat Care

Fresh Step, renowned for its top-tier cat litter and commitment to odor control, has recently unveiled its latest innovation: Fleur de Purr. Designed with an elegant touch, this clumping clay litter introduces two sophisticated scents — No. 9 and No. 27 — transforming the litter box experience for feline companions and their human parents. This new product is available exclusively on Walmart.com starting November 4, 2026, with plans for broader distribution in Walmart stores by December 26.

Why Fleur de Purr Stands Out

Fleur de Purr is not just another cat litter; it infuses luxury fragrance inspiration into an everyday necessity. According to Deb Crandall, Fresh Step's Marketing Innovation Lead, cat owners consider ambiance and scent integral to their homes, and it's time the litter box reflected that ethos. The freshly scented clumping litter promises 30 days of odor control, meeting the high standards that cat owners expect while offering an unexpected upgrade in fragrance.

Incredible Features

Fleur de Purr boasts several key features that elevate its status:

• - Designer Scents: Choose between No. 9, reminiscent of luxurious sandalwood and soft woods, and No. 27, inspired by warm cashmere and sunlit florals.
• - Superior Odor Control: The litter is formulated with four times the activated carbon compared to previous Fresh Step products, dampening ammonia and other unwanted odors.
• - Paw-Activated Fragrance: Each scent is encapsulated in starch-based capsules that release fragrance when your cat interacts with the litter, ensuring a fresh smell throughout usage.
• - Compatibility with Automatic Litter Boxes: Fleur de Purr is designed for ease of use, seamlessly fitting into automatic litter systems, making maintenance hassle-free for owners.

With its unique blend of functionality and elegance, Fleur de Purr enables cat parents to enjoy a fresh home atmosphere while providing a welcoming environment for their furry friends.

Selecting a Scent

Both variants, while delivering identical performance in odor control, offer distinct fragrance profiles:

• - Fleur de Purr No. 9: Capturing a santal-inspired fragrance, it begins with silken wood tones, transitions to violet leaf, and concludes with warm cardamom, creating a sophisticated aroma.
• - Fleur de Purr No. 27: This scent presents an inviting golden amber blend with cozy floral notes, perfect for those who lean toward warm, amber fragrances.

Availability & Pricing

Each 20 lb. carton of Fleur de Purr is priced at $20 and will be available for purchase on Walmart's website from November 4, 2026, going into brick-and-mortar stores shortly thereafter in December. The launch is set to expand nationally by April 2027.

The Science of Odor Control

Fleur de Purr's innovative odor management doesn’t rely solely on its appealing fragrance; it actively neutralizes odors at their source. Thanks to advanced multi-layer odor-lock technology, it effectively traps and eliminates smells stemming from both fecal matter and urine.

A Safe Choice for Your Cats

Safety is paramount; therefore, Fresh Step ensures every product undergoes rigorous safety evaluations orchestrated by renowned toxicologists. Partnering with esteemed fragrance houses, they craft scents that are not only enjoyable but also adhere to the International Fragrance Association (IFRA) guidelines, assuring users of the product's safety.

Conclusion

Fresh Step's Fleur de Purr is set to change the game in cat litter, merging high-quality odor control with fine fragrance sensibilities. This innovative product addresses the needs of modern cat parents seeking a balance between function and luxury in their homes. Experience the elegance of Fleur de Purr—it's more than just cat litter; it’s a modern upgrade to your pet care routine.

For more information on Fleur de Purr, or to explore the full Fresh Step product range, visit FreshStep.com and discover how this innovative litter can enhance your and your cat's living space.