#USA #Stamford #Curaleaf #Anthem #THCA

Curaleaf Introduces Anthem Bold Pre-Rolls

Curaleaf Holdings, a prominent player in the cannabis industry, has recently unveiled a new line of infused pre-rolls under its Anthem brand—Anthem Bold. This latest addition not only enhances their product range but also pays homage to American-bred cannabis culture. Available exclusively at Curaleaf dispensaries located in Arizona, Illinois, New Jersey, and New York, Anthem Bold is set to capture the interest of both seasoned consumers and new enthusiasts.

Celebrating Quality and Tradition

Building on the success of the original Anthem brand introduced in states including Arizona, Florida, Illinois, Massachusetts, New York, and New Jersey, Anthem Bold aims to redefine the pre-roll experience. The original Anthem Classic, launched in April, has been tailored to meet the expectations of everyday cannabis users, focusing on quality and accessibility. With Anthem Bold, Curaleaf is elevating these standards by offering high-potency and premium flower, perfect for those who enjoy indulging after a long day.

Infused with THCA diamonds and accompanied by strain-specific terpenes, the Anthem Bold pre-rolls deliver a remarkable flavor profile and impressive potency, averaging around 40% THC. Boris Jordan, the Chairman and CEO of Curaleaf, stated, "The legal cannabis industry significantly reflects American creativity and innovation, and Anthem symbolizes that legacy. With Anthem Bold, we introduce craftsmanship and design that blends nostalgia with modern expectations. We're deeply encouraged by the community's reception of Anthem Classic, and we expect Anthem Bold will further ignite interest in the pre-roll market, which is experiencing tremendous growth."

A Tailored Experience for Everyone

Anthem Bold offers two distinctive product formats to cater to diverse consumer tastes: half-gram 5-packs and one-gram single pre-rolls. For those who appreciate a flavor-forward experience, there are options enhanced with a sweet wood tip, featuring lively strains like Blue Raspberry Kush (Indica), Pineapple Haze (Sativa), and Watermelon Z (Hybrid). Conversely, consumers can opt for a more robust experience with Anthem Bold's glass tip, showcasing iconic strains such as Blue Dream (Hybrid), King Louis XIII (Indica), and Acapulco Gold (Sativa).

The design of these pre-rolls draws inspiration from traditional American culture, utilizing natural hemp paper that ensures a smooth and consistent burn with every puff. By blending craftsmanship with quality, Anthem Bold aims to satisfy both adult-use customers and medical patients alike, establishing an unparalleled premium cannabis experience.

The Rise of Infused Pre-Rolls

According to the latest market data from BDSA, infused pre-rolls are currently the fastest-growing sector in the cannabis industry, accounting for 45% of overall pre-roll sales and as much as 70% in select markets. This trend emphasizes the increasing demand for well-crafted infused products, and with Anthem Bold, Curaleaf positions itself as a pioneering force in this thriving category. Combined with its predecessor, Anthem Classic, Anthem Bold represents a significant movement toward creating a national pre-roll brand known for its quality, consistency, and innovation.

Both Anthem Classic and Anthem Bold will soon be accessible at select Curaleaf dispensaries across the original four states mentioned, with expansions to other regions on the horizon. Additionally, Anthem Classic will continue to be available to consumers in Massachusetts and Florida.

For more information about the full range of Curaleaf's products, consumers can visit Curaleaf's official website. To discover Anthem's product locations, shoppers can check Anthem's dedicated site. Curaleaf Holdings, Inc. remains dedicated to enhancing lives through the cultivation of premium cannabis, and with the introduction of Anthem Bold, it continues to set the bar high in the competitive landscape of cannabis products.